A budget planning and management tool for the marketing divisions across Europe

READ THE SUCCESS STORY
User friendly and time saving capturing of budget as well as planned, committed (scheduled) and actual expenditures


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The challenge

  • Implement a tool that would help Invesco‘s marketing team to optimize their budgeting and internal expenses monitoring processes
  • Increase the effectiveness of the time-consuming reconciliation process
  • Keep the Forecast of remaining marketing budget up-to-date



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The solution

  • Implementation of MARMIND as an user friendly tool to support the planning and management of the marketing budgets across a certain geographic area
  • Better deploy and scale resources
  • Support the marketing division to manage their expenditures
  • Provide better and faster visibility on financial resources usage
  • Provide a far better reporting tool set



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The benefits

  • User friendly and time saving capturing of budget as well as planned, committed (scheduled) and actual expenditures
  • Up-to-date and accurate forecast of marketing spending per country and consolidated for a certain geographic area to facilitate the management of marketing budgets
  • Management dashboard and reports for real time insight on committed financial resources, remaining budget and forecast from local marketing up to EMEA total


UPPER Network was instrumental in the implementation of a new change management system across the Marketing divisions of Invesco in Europe. The highly experienced team turned the business requirements from marketers into a fit for purpose budget planning and management tool. UPPER Network demonstrated excellent consultancy and technical skills and was prompt to find optimal solutions to the issues faced by the business. UPPER Network has now become an ideal and reliable partner of Invesco marketers in Europe.

CARSTEN MAJER, CHIEF MARKETING OFFICER CONTINENTAL EUROPE