A centralized plan integrates all to-dos and documents

A connected marketing plan rather than distributed documents and to-dos for each agency client – Review of a leading PR and marketing agency in the tourism sector


The challenge

  • Planning and management of PR and marketing campaigns as a leading agency in the tourism sector
  • Coordination and collaboration of PR and press events
  • Connect relevant information and summarize data in a clear form
  • Clear presentation of the respective marketing actions ( reporting )
  • Organization of events, invitations and measures per agency client
  • Managing and connecting documents and contacts from media and economic cooperation


The solution

  • A connected marketing plan for the planning and coordination of all PR, press and marketing campaigns for each agency client
  • Easy creation of individual PR and marketing structures for each agency client
  • Management of all documents per agency client
  • Coordination of tasks and datelines via shared to-do lists and plan views
  • Evaluation of the results for each customer


The benefits

  • One centralized plan reduces coordination effort and provides clear overview of ongoing actions for each agency client
  • One centralized contact list with access for all team members instead of several data bases
  • Quicker collaboration of ongoing marketing actions and to-dos
  • Centralized storage of documents and marketing material per client reduces conversation effort via e-mail
  • Easier tracking and measurement of marketing actions per client
  • Professional archiving of data from past works and projects

MARMIND support us in the planning and coordination of various PR , press and marketing activities for our agency clients. All team members now have access to latest data and teamwork is done via shared to-do lists and calendar views now. MARMIND brings us not only a better overview, but also fun in our daily work.