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Planning – with overview and cost transparency
Plan and manage all your cross-channel marketing including budget and media assets in one centralized plan.
- Planning cross-channel
- Manage budget & costs – in coordination
with the finance department
- Integrate digital content &
media assets into the plan
Planning cross-channel marketing campaigns
You use online channels to communicate, but also want to centrally manage and plan your events and offline channels? The intuitive marketing plan enables the planning and management of all your cross-channel marketing – if needed, including budgets and costs. Connect your planning with results from social media channels, as well as offline channels, such as events.
Cross channel planning combined with results and costs – in real-time
Manage budget & costs – in coordination with the finance department
With MARMIND, you can plan costs bottom-up based on planned actions. Distinguish different cost structures, such as costs for advertising or trade fairs, or ongoing service fees from agencies, etc. Compare your costs with your budget and automatically send role-specific reports by email.
Spreadsheet-free budgeting and cost management – integrated into your marketing
Integrate media assets into the plan
With MARMIND you integrate the digital content for your marketing actions directly into your planning. Whether it’s coordination with the agency or simple correction & approval processes – create your media plan and track the publication of all actions in a clear weekly view.
Your data and digital content are connected in real time in a central plan
Coordination – teamwork with clear responsibilities
Implement your marketing activities within the team and across your business network.
- Project management in a team
& with business partners
- Coordinate marketing centrally &
- Optimal coordination between
marketing & sales
Project management in a team & with business partners
You can get far by yourself. Yet, with a well-coordinated team where everyone‘s responsibilities are clear, the sky is the limit. Create to-dos, send messages, or share media assets in your team or with partners and suppliers. The intuitive teamwork functionality lets you easily allocate tasks across the team, company or even business network.
Easy collaboration within the team and across your business network
Coordinate marketing centrally & manage locally
With MARMIND you can create any organizational structure. Whether you plan your marketing centrally and implement it locally or organize your activities according to organizational units, products or target groups. MARMIND gives you the freedom to organize marketing to suit your needs and manage campaigns, costs and responsibilities individually.
Manage campaigns, media assets and contacts in a central online platform
Optimal coordination between marketing & sales
Although companies usually manage marketing and sales separately, for customers it‘s all the same. MARMIND integrates and automates your marketing and sales workflows. This allows you to manage the entire customer journey in one system. Thus the impact of your marketing on sales becomes transparent and measurable.
Sales contains more than CRM: With one click, you can access all interactions with customers from their first visit onwards.
Mapping the customer journey and passing on qualified leads to sales
Monitoring – better investment decisions
Improve your marketing performance by investing in the most successful activities and channels.
- Set goals & implement marketing
- Evaluate the performance and costs of
- Know what works & keep optimizing
Set goals & implement marketing strategy
With MARMIND, you can successfully implement your marketing strategy. Plan your marketing campaign with budgets, costs and goals. Identify your key KPIs and track results on a per-action basis and across all your marketing campaigns.
Define marketing strategy & KPIs and pursue your goals
Evaluate the performance and costs of your campaigns
MARMIND shows you the results of each of your campaigns in real time and supports your ROI calculation.
Get an overview of how many leads were generated through marketing and how much was invested. MARMIND is integrated with the most popular social media apps and services. Together with our partner, we also offer an extensive marketing connector library.
Simple and clear evaluation of the key figures of your campaigns
Know what works & keep optimizing your investments
With MARMIND you see which marketing activities work and which don’t. MARMIND directly compares results with costs. This supports your future decisions about which activities and channels to invest in.
Continually optimize results & costs for better marketing investments
Integration – for continuous processes
MARMIND integrates into your system landscape and can control the entire marketing process
All features at a glance
Campaign Management (Cross-Channel)
Content Management (Media Assets)
Email Marketing (with MailChimp®)
Budget and Costs (PREMIUM Version)
Contact & Lead Management (CRM)
Social Media Channels (PREMIUM and above)
Landing Pages (PREMIUM and above)
Project Management (Teams & To-dos)
E-Mail Marketing (MailChimp® integrated)
Media Asset Management (Correction-Workflow)
Share information (Messages)
Coordinate centrally & implement locally
Cooperation with sales & external partners (Collaboration)
Connection to CRM/ERP (upon request)