Features overview – Premium

Marketing StrategyTo top

Multi-Channel Strategy

MARMIND supports you in the successful implementation of your marketing strategy by the intuitive planning, control and evaluation of all content marketing and multi-channel activities. You can decide how you want to structure your marketing and who should work on the implementation.

Content Strategy

Your content strategy is sophisticated and you know your target groups and their preferences? Often, mistakes happen during the implementation. MARMIND supports you with clear responsibilities, shared to-do lists and automation of routine tasks. You will automatically be informed about important activities, due dates and new events.

Set & achieve high marketing goals

MARMIND compares results and KPIs across all channels – bulk emails, events and social media

  • Set goals – for areas, campaigns and actions
  • Define KPIs that you want to track
  • Easy evaluation per campaign and action

Implement the marketing strategy

The impact of your marketing on business success becomes measurable

  • Clear tracking of the success of multi-channel activites
  • Continuous improvement of your investments and marketing performance

Campaign managementTo top

Increase the ROI of your marketing campaigns

MARMIND Campaign Management integrates your marketing activities with an easy-to-use marketing plan – whether online or offline activities, with or without the support of your external partners, such as advertising, media or online agencies and suppliers or distribution partners.

Consistent communication in online and offline channels

Combine online and offline channels in your campaigns to get the greatest possible range and reach audiences through the best channel. Manage your planned marketing campaigns across multiple marketing, PR and distribution channels simultaneously and with consistent content.

Create multi-channel campaigns easily

Create a marketing campaign to plan all your cross-channel activities with just a few clicks. Always stay on top of things and ensure the implementation of your marketing and content strategy.

Teamwork and clear responsibilities

Choose the right people to plan and implement your actions. Add colleagues and external resources e.g. your agency, supplier, printer or media and share exactly the information they need for a successful implementation.

Track the status of each marketing campaign. Clear responsibilities and shared to-do lists make coordination easy and you can see clearly whether all timelines are kept.

Campaign calendarTo top

Plan and coordinate marketing campaigns

The intuitive campaign calendar allows you to plan your entire cross-channel marketing – including budgets and costs, if needed

  • Campaigns, costs, results and operational activities – in one central plan
  • On- or offline activities – with or without the support of your external partners
  • Responsibilities are clear to everyone – in the team and across business partners

Create multi-channel campaigns easily

Create a marketing campaign to plan all your cross-channel activities with just a few clicks

  • Always stay on top of things and ensure the implementation of your marketing and content strategy
  • Know what will be published when
  • See status and responsibilities at a glance
  • Keep timelines

Content managementTo top

No more time-consuming searches for data

All information is stored centrally in MARMIND and is always available. A time-consuming search for the current documents is no longer necessary

  • Ensure consistent communication across all marketing channels
  • Save all documents in the context of campaign and actions
  • Share the content securely among colleagues, customers or partners

Simple correction and approval processes

Leverage professional media asset management capabilities to streamline your content, from design to publishing

  • Manage different versions of assets
  • Implement correction processes internally or with external graphic designers
  • Start and track approval processes with just a few clicks

Media assets integrated into the plan

With MARMIND you integrate the content of your marketing activities directly into your plan. Easily create your media plan and track the publication of all actions in a concise weekly view.

Manage media assets centrally and per marketing activity

In MARMIND, you can manage your content directly for every marketing activity, but also centrally access all assets. Simple search, list, preview and sharing features enable perfect content management and more.

Email marketing (with MailChimp®)To top

E-Mail with MailChimp

Write professional newsletters and email releases with the leading email campaign tool directly from the marketing plan in MARMIND.

Connect MailChimp with MARMIND

With just a few steps, you can connect an existing MailChimp account or directly create a new one. MARMIND guides you through these steps.

Choose from a variety of templates

Use the large selection of predefined email templates in MailChimp to create a professional email campaign in just a few steps or just upload your own HTML templates.

Easy template customization & preview in different channels

With the MailChimp template editor you can adjust images, texts and links in your email campaign in a simple step using the drag & drop functionality. Before sending emails you can check them using previews for different devices whether they will arrive in the desired presentation quality.

Budget and costs (PREMIUM VERSION)To top

Budgeting without Excel

Manage your marketing budgets and costs ingeniously simple

  • Plan your budgets & costs without disconnected Excel spreadsheets
  • Set budgets per action and per campaign
  • Define cost centers and cost types
  • Automatic calculation of residual budgets and notification of budget overrun

Compare costs with results

Record your budget and costs and compare them with the results of your marketing efforts

  • Easy evaluation of marketing metrics vs. costs
  • Evaluation of costs & results per campaign, channel and target group
  • Know which investments achieve the highest success

Answer requests from the CFO with one click

You want to know how much you will spend in the next quarter? No problem: Accurate forecast data are one click away – even across multiple cost centers or countries. Gain complete insight into your spending and performance indicators with readily available reports.

Integrated marketing & finance

Manage your marketing budgets and costs – ingeniously simple. Marketing teams of all sizes can work together – without disconnected Excel spreadsheets. Differentiate between different cost structures such as advertising costs, stand costs at trade fairs, current service fees from agencies etc. Compare your costs with the defined budget and, depending on roles, automatically send reports via email.

Contacts & lead management (CRM)To top

Manage all contacts, leads and customers in a central list

You want to easily manage your contacts and turn them into customers? In MARMIND, you can edit contacts in lists and link them to marketing actions. The reactions from the marketing activities are automatically tracked.

Create new contact profiles or import contacts from different sources, e.g. mailing, CRM systems, etc. in a central database.

Manage to-dos, messages, and assets for contacts

Link to-dos to contacts, e.g. to schedule the next phone call, the preparation of an offer or the next meeting. Capture contracts, pictures, videos and other important documents and link them directly to your contacts.

Manage new leads easily

MARMIND combines marketing with CRM and lead management functions. You can see at a glance which marketing activities are being used by your prospects and have an overview of the status of your leads. This allows your marketing activities to be aligned optimally with the customer journey of individual contacts.

Opportunity Management

Assign responsibilities for each contact and develop sales opportunities. Classify, categorize and score your leads. Assess sales potential and manage your sales pipeline.

Customer relationship using customer journey

You know the “customer journey” of your leads and target groups and would you like to tailor your campaigns exactly to that? MARMIND offers you the possibility to map and successfully implement all actions in online and offline channels.

Reactions of addressees in contact profile

The reactions of the interested parties and customers are recorded per interaction, for example, from the receipt of the e-mail, registration on linked landing pages (PREMIUM version and above), etc. Based on this information, create the next steps in your customer communication.

Connectors to social media channelsTo top

Manage all contacts, leads and customers in a central list

You have the option of connecting external tools to MARMIND via the Connector. For example, create in your plan professional email campaigns in MailChimp and evaluate the successes directly in MARMIND or import key figures from social media channels, Google Analytics etc.

The most important tools available as a connector

Connect MARMIND with your existing cloud services and apps by leveraging the probably largest marketing connector library on the market. You can see the entire list of available connectors by clicking here on the website of our integration partner.

Connect social media with landing pages

Connect your advertising, news, invitations and content marketing posts with landing pages in MARMIND. Get more than attention – gain new leads and customers who are automatically tracked into your contacts list.

Landing pages (PREMIUM and above)To top

Landing pages

Connect your marketing actions directly with easy-to-create but highly efficient landing pages. Take advantage of any chance to convert unknown prospects to known leads.

Realize ideas with simple templates

To sign up for the next event or offer a special promotion? No problem with the landing page templates from MARMIND. Choose from a list the suitable template with registration form.

Make pages available online in just a few minutes

Create landing pages without the help of programmers or web design specialists. A photo and your convincing content are enough to create excellent websites. MARMIND makes creating landing pages not only possible but also very easy.

Automatical notification about new registrations

When prospects log on to your landing pages you automatically get notified and can take the next step in your customer communications – thus, you do not miss out on any opportunities.

Automatic entry in your contact list

Set up landing pages in various marketing channels – whether in paid advertising, social media campaigns or direct marketing activities. The registration of your contacts will be recorded automatically. New prospects are created as new contacts and you also know which channels they come from.

The right return channel for every action

Connect landing pages with marketing actions with one click. Automatically created hyperlinks guarantee that you will then easily recognize the success of different channels and know where your prospects are coming from.

Google Analytics integrated

MARMIND keeps you up to date on the success of your landing pages, thanks to the direct integration of Google Analytics. Without any configuration effort, you can track page views and new registrations. In addition, you will also receive automatic notifications when new registrations occur.




Project Management (Teams & To-dos)To top

Teamwork with clear responsibilities

With MARMIND, it’s simple to keep all tasks and deadlines under control

  • Delegate tasks in the team and track progress
  • Control your tasks with shared to-do lists
  • Combine marketing activities and to-dos in your plan views

Easy control of your workflows

MARMIND helps to ensure that all deadlines are met and the progress of your actions becomes transparent

  • Stay on top of the status of actions & to-dos
  • Assign responsibilities for campaigns, actions and to-dos
  • Use simple workflows for the implementation of campaigns and actions

Team success is guaranteed

You can get far by yourself. Yet, with a well-coordinated team where everyone‘s responsibilities are clear, sky’s the limit. Teamwork is at the core of MARMIND and collaborating is fun and easy.

Create teams per workspace, campaign and marketing action

Decide who gets access to workspaces, campaigns or actions. The sharing feature lets you control the visibility from “private” (visible only to you) to “all” (the entire team).

Get things done

With to-dos in MARMIND it’s easy to create, manage and complete your personal to-dos and the to-dos within your team. And it packs a whole bunch of other features.

Always stay on top

Keeping an overview of all your tasks can be daunting, so MARMIND’s here to help. In your to-do list you see everything at a glance. Priority, status, due-date, tags of all to-dos in your team, as well as who’s responsible. Always start the day knowing exactly what to work on next.

Set the right priorities

Choose what is important and what not. Set the priorities for your to-dos and customize the priorities as you like in your profile settings.

New to-dos and to-dos delegated to you will be labeled with the category “inbox”. That way you can decide when work on them and how important they are for you. To-do’s that are due today will automatically be prioritized as “today”.

Send to-dos by email

Do you have marketing tasks in your e-mail tool (e.g. Outlook)? Then simply send it to MARMIND (todo@mail.marmind.com) and automatically add it to a to-do in your marketing plan.

You can also delegate to-dos directly to another team member in MARMIND, if you send the e-mail to the person’s MARMIND registered e-mail address at the same time.

Email marketing (with MailChimp®)To top

E-Mail with MailChimp

Write professional newsletters and email releases with the leading email campaign tool directly from the marketing plan in MARMIND.

Connect MailChimp with MARMIND

With just a few steps, you can connect an existing MailChimp account or directly create a new one. MARMIND guides you through these steps.

Choose from a variety of templates

Use the large selection of predefined email templates in MailChimp to create a professional email campaign in just a few steps or just upload your own HTML templates.

Easy template customization & preview in different channels

With the MailChimp template editor you can adjust images, texts and links in your email campaign in a simple step using the drag & drop functionality. Before sending emails you can check them using previews for different devices whether they will arrive in the desired presentation quality.

Media assets (correction workflow)To top

All documents, pictures, videos centrally available

MARMIND offers you the most important media asset management functions for your content management. Whether pictures, videos or documents – all parties have access to the current data.

Correction and release workflows with a click

Your design needs a correction or approval? In MARMIND, you can easily start correction and approval workflows with just a click. Automatically create to-dos for the right person and track the progress.

The correction should be carried out by an agency? Simply share the media asset with the agency via email. Automatically create a download page for assets to share with external parties.

Media assets integrated into the plan

With MARMIND you integrate the content of your marketing activities directly into your plan. Easily create your media plan and track the publication of all actions in a concise weekly view.

Manage media assets centrally and per marketing activity

In MARMIND, you can manage your content directly for every marketing activity, but also centrally access all assets. Simple search, list, preview and sharing features enable perfect content management and more.

Images, video clips and other assets for your campaigns

Marketing without images, video clips or brochures? Impossible in today’s world. That’s why for MARMIND, securely storing all kinds of media assets is a must. And besides that, check out how MARMIND integrates media assets for your campaigns by looking at the feature list below!.

Make ideas happen

Have an idea? New design for your campaign? Found a video clip that will inspire your team? It’s time to share it! Simply upload your asset, select who in your team should be able to view it, add tags or mark it as your favorite. Your team members will tell you what they think about it in the comment section.

Sort. Filter. Find.

MARMIND’s asset list shows you all assets stored within a workspace or campaign. With the help of pre-defined filters immediately find what’s new. Looking a particular assets? Use the advanced search filter to find what you are looking for.

Send assets by email

Someone sent you a media asset for your marketing campaign/action? Just forward the email to MARMIND (asset@mail.marmind.com) and it will be automatically uploaded as an asset. You can make it visible to a member of you team by adding the email of the team member to the “to” field.

Share information (messages)To top

Green lights across the board?

MARMIND’s messaging feature does exactly that. Instant communication with the team, suppliers or other people in your network. Stay informed. Keep them informed. See the detailed features below.

What’s up?

Go to messages to see all messages within the selected context (workspace or campaign). Create a new message or open a message to read it’s contents. It’s easy and straightforward to write a new message, reply to a message, add attachments, add tags or mark it as a favorite. In the “visible to” field select who in your team should be able to read your message.

Sort it out

With the help of pre-defined filters immediately find what’s new. Looking for certain message? Use the advanced search filter to find what you are looking for. New messages will also pop up as MARMIND notifications.

Send messages by email

You want to convert an email into a message in MARMIND? Just forward the email to MARMIND (message@mail.marmind.com) and it will be converted into a message. You can make it visible to a member of you team by adding the email of the team member to the “to” field.

Coordinate centrally & implement locallyTo top

Central planning & local implementation

Structure your marketing individually to implement your strategy in the best possible way – whether centrally and locally or differentiated by products, target groups or marketing channels

  • Create workspaces, campaigns, and actions in individual structures
  • No limitation in number and depth of hierarchy levels
  • Combine online and offline channels for maximum range
  • Differentiate audiences to target them through the best channel

Implementation of your content strategy

Your content strategy is sophisticated and you know your target groups and their preferences? Often, mistakes happen during the implementation.

  • Combine central advertising messages and local implementation of the activities
  • Your content is stored centrally and can be accessed locally
  • You will automatically be informed about important activities, due dates and new events – central or local

Individual planning hierarchies

You have the perfect marketing setup and would like to work exactly with these structures? In MARMIND you can create your own structures with workspaces, campaigns and actions – without restriction in number and depth of the hierarchy levels.

Top down and bottom up

By including all members responsible for budgets, costs, or results, you combine top-down plans with bottom-up details, and MARMIND assists you in easy coordination, evaluation, and consolidation.

Cooperation with sales & external partners (collaboration)To top

Optimal coordination of marketing and sales

MARMIND integrates and automates your marketing and sales processes to achieve your goals – more leads and customers

  • All interactions along the customer journey become transparent
  • The impact of your marketing on the company’s success becomes measurable
  • Qualified leads are passed on to sales

Communicate with all involved

MARMIND helps you to communicate and coordinate with all parties involved

  • Creation of internal and external (e.g. through an agency) messages
  • Sending and receiving emails
  • Organizing and communicating briefings
  • Linking assets within the message (e.g. include documents)

Network like a champ

Networking will make or break your business. MARMIND’s built-in feature is essential for sales & marketing. Connect colleagues, customers and suppliers to your network and accomplish great things together.

Build a foundation

Creating a network in MARMIND is quick and easy. Simply add the person from your list of contacts or invite by adding their email address. As soon as the invitation has been accepted, the person will be able to participate in your network. You can create more networks with different groups of people.

Connection to CRM/ERP (upon request)To top

Interfaces to your ERP or CRM system

MARMIND offers optional (upon request) integration with your existing CRM or ERP systems. This allows you to exchange interactions between your contacts and customers, or to combine budget and costs from finance with your marketing plan.

The best tools available as a connector

Connect MARMIND with your existing cloud services and apps by leveraging the probably largest marketing connector library on the market. The complete list of available connectors can be viewed by clicking here on the website of our integration partner.




Performance Indicators (Goals, KPIs)To top

Set & achieve high marketing goals

MARMIND compares results and KPIs across all channels – bulk emails, events and social media

  • Set goals – for areas, campaigns and actions
  • Define KPIs that you want to track
  • Easy evaluation per campaign and action

Implement the marketing strategy

The impact of your marketing on business success becomes measurable

  • Clear tracking of the success of multi-channel activities
  • Continuous improvement of your investments and marketing performance

Implementation with 360° control

Manage the implementation of all marketing actions and keep the progress and deadlines of all activities under control. With one click, you can visualize the current costs, goals and results per action and campaign.

Easy evaluation of the results

Get an overview of costs and budgets in real-time. All relevant results of your campaigns including the costs are available in simple overviews. Additionally, by linking new leads and customers, you will get all the information for the best possible investment decisions in marketing.

Website Monitoring (Google Analytics®)To top

Watch your website & understand users

Whether blog posts, landing pages or your product website – with MARMIND you combine your planning with your Google Analytics account in a few steps and evaluate all advertising and content marketing activities directly. Website Monitoring provides up-to-date metrics in real-time as well as comparisons to previous periods, such as to the last week, month or quarter.

Google Analytics integrated into landing pages

MARMIND keeps you up to date on the success of your landing pages, thanks to the direct integration of Google Analytics. Without any configuration effort, you can track page views and new registrations. In addition, you will also receive automatic notifications when new registrations occur.

Dashboard (Campaigns, Costs, Results)To top

Implementation with 360° control

Manage the implementation of all marketing actions and keep the progress and deadlines of all activities under control

  • Get all the information for the best possible investment decisions
  • Visualize the current costs, goals and results per action & campaign with one click
  • Track all relevant results of your campaigns including costs
  • Link marketing activities and gained leads and customers

Optimize KPIs for your campaigns

The ability to capture key metrics per campaign and per marketing action provides insight into the actual performance of your marketing efforts

  • Compare reach, interactions, etc. across different channels
  • Track new leads, opportunities and customers
  • Compare the results to the costs
  • Know which activities work best

Get in control of your marketing

How is your marketing performing today? Are there any issues or risks? What about leads and sales opportunities? MARMIND’s cockpit is designed to give you an overview of what is going on now. See how you benefit from its brilliant interface below.

Your personal assistant

The cockpit gives you a quick overview of your open to-dos, campaigns, risks and problems and what’s new for you.

In addition, you get quick access to actions you have recently worked on. That way, you never lose track of what you and your team are working on right now.

Marketing Performance TrackingTo top

Compare costs with results

MARMIND monitoring gives you a complete overview of the marketing performance

  • Tracking of the most important key figures
  • Evaluation per campaign, channel and target group
  • Cross-channel analysis of results such as reach, interactions and number of new leads
  • Direct comparison of results and costs

Detailed analyzes with one click

With KPI lists and Excel evaluations at your fingertips you always have complete insight into your spending and key performance indicators

  • Clear lists of all action and campaign metrics
  • Automatic calculation of cost per result (e.g., cost per lead, per opportunity, etc.)
  • Evaluation by campaigns, channels and target groups
  • Export the data as an Excel report

Social Media Analytics (PREMIUM and above)To top

Social media success automatically in MARMIND

By integrating the most important online and social media channels (Facebook, YouTube, Google AdWords, Facebook Ads, etc.) or email (such as MailChimp), the key performance indicators are automatically imported into MARMIND. Follow the success of your social media communication and email campaigns directly in your marketing plan.

Know what works with fans and followers

Analyze who your most loyal fans and followers are and reach new prospects. The direct evaluation shows you not only the performance in individual social media, but also which content actually works in your target group. Whether paid or organic, the direct comparison provides information on how your campaigns performs in online channels and where you should invest more or less in the future.

Social media dashboard

MARMIND offers you the possibility to connect external social media pages via the connector with your marketing plan and evaluation in MARMIND. Capture key metrics per page or channel, and track the number of new fans, followers, and subscribers from your social media initiatives.

The most important tools available as a connector

Connect MARMIND with your existing cloud services and apps by leveraging the probably largest marketing connector library on the market. You can see the entire list of available connectors by clicking here on the website of our integration partner.

Website Lead Tracking (upon request)To top

Know who is interested in your products and services

Your SEO and SEA measures are taking effect and the number of visitors on your site are increasing continuously? Then you have done everything right. But who are these prospective customers? The site tracking features of MARMIND bring light to the mass of the anonymous visitors.

Boost your sales success

By tracking and comparing with one of the world’s largest reference databases, you can find out which companies are interested in your products, services, prices or your company. Take advantage of this knowledge and win new customers instead of missing out on those opportunities.