Sweet: Haribo and their Successful Marketing Mix

Ingenious Marketing Success Stories
Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned German sweets manufacturer, is still riding the wave of international growth. Haribo has subsidiaries in 22 countries across Europe and Asia, as well as in Australia and the US, with a turnover of over 2 billion per year (2013). What’s Haribo’s secret recipe to success? We went on the hunt.

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Oscar-worthy: The success story of Netflix

With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found itself in the throes of a deep crisis in 2011, before it celebrated serial successes with “House of Cards”, “Narcos” and “Stranger Things”, all originally produced by Netflix. If you want to know how to learn from Netflix’ strengths, here a few suggestions…

https://www.netflix.com/at-en/

Quelle: https://www.netflix.com | © 2018 Netflix, Inc.


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Sustainable success: What we can learn from dm, Germany’s top drugstore chain

Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm. 45 years after its foundation, the company has a network of 3,500 stores in 13 countries with almost 60,000 employees. And despite stiff competition from Rossmann, Müller and others, dm is selected again and again as one of Germany’s most popular brands, the last time in 2017. Here are some of the most important success factors of a truly sustainable company …

https://www.dm-drogeriemarkt.at/at_homepage/meine_marke/

Source: https://www.dm-drogeriemarkt.at | © 2018 dm drogeriemarkt GmbH


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Success across the board: Blue Tomato

Starting from humble beginnings as a snowboarding school and garage shop in Schladming, Austria, Blue Tomato have established themselves as one of the world’s major omni-channel retailers around snowboarding, skateboarding and other branches of the boarding sports and subculture. This year, the company is celebrating their 30th anniversary of success in an otherwise dipping industry. How does Blue Tomato do it? Let’s take a closer look…

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4 Ways to More Sales and Marketing Collaboration

For some time now, the trend has been going away from the traditional sales funnel towards an integrated customer experience approach. However, sales and marketing teams still too often work alongside each other in data and information silos, the lack of communication between them causing redundancies and overlaps, stifling customer experience. In the following article, we are taking a closer look at 4 ways to intensify the collaboration between sales and marketing, from first touch to closing the deal.

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Advances & Dangers of AI live from the SXSW 2018

Digital development needs rules
Perspectives, advances & dangers of AI live from the SXSW 2018
By ANDREAS HLADKY
A guest article from the founder of point of origin Marketing Consulting & Consumer Intelligence GmbH
Almost all major technology companies are working on solutions for the coming “screenless” age, the moment when we do not need a tablet, phone, or other thing to do our digital business.

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From Hype to Sale: 5 Tips for Content Marketing that Sells

Storytelling as the new SEO definitely was the Online Marketing Hype over the last couple of years. But becoming more and more established as a marketing instrument, it’s also under a lot more scrutiny: Is storytelling enough? Do the usual rules of return on investment apply to content marketing? Does it actually pay off? We sure think so. And offer some guidance on how content can learn to sell …

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Causing a Stir at the German Marketing Awards: Thermomix® Food Processor

The German Marketing Award 2017 went to a product that has been familiar to households everywhere for more than 50 years. Thermomix®, a multifunctional food processor from German company Vorwerk, took the high-calibre jury of 30 by storm with its digitalized product strategy, marketed with their innovative blend of tried-and-trusted direct sales parties, story telling and a strong social media presence. A good few pointers for marketers to learn from…

(c) Deutsche Marketing Verband

(c) Deutsche Marketing Verband


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