“Integrating M@RS with MARMIND allows you to get the best of two worlds”

In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND

Founded in 2003, software provider mediamid has become a specialist for digital asset management (DAM). In an interview, founder and CEO Peter M. Hofer explains how DAM systems help large businesses organize and control media files efficiently, why integrating them with other systems is useful, and how coronavirus will shape the digital future.

Peter M. Hofer, CEO of mediamid, a software vendor providing the digital asset management solution M@RS

Peter M. Hofer, Founder and CEO of mediamid


Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom

The Red Dot Award jury’s statement hails Deutsche Telekom for creating a simple, puristic brand that has been consistently reinvented and developed. It manages to remain relevant for all ages, always ready to meet the zeitgeist while remaining true to itself. The “Brand of the Year 2019” award is further proof of the strategic success of the formerly nationalized telco provider Telekom. From a number 4 ranking behind Vodafone, Orange and Telecom Italia in 2008, Deutsche Telekom is now the most valuable European telecommunication brand. How did they do it? And what are the highlights of Telekom’s marketing strategy?

Magenta-colored Deutsche Telekom logo on the wall of a building

Photo credit: Photos by D / Shutterstock.com


Why using Excel spreadsheets for marketing planning is a bad idea – especially during a crisis

Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how getting rid of spreadsheets will help marketers navigate the crisis.

Marketer using Excel spreadsheet for annual marketing plan

Photo credit: El Nariz / Shutterstock.com


Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success

Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car construction pioneers not only lead the industry in numbers, but the Doppelmayr/Garaventa Group is also considered a spearhead of innovation within the industry, introducing new, faster, and more comfortable lifts, as well as delivering cable car technology for adventure parks, suspension railways in Las Vegas, and transportation to attractions such as the Great Wall of China. In addition, it is establishing itself in the field of alternative urban transportation, especially in Asia and South America. How did Doppelmayr find its way to the top?

Mi Teleferico Cable Car by Doppelmayr Garaventa in La Paz

Credit: saiko3p / Shutterstock.com


Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain

Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm. 45 years after its foundation, the company has a network of 3,500 stores in 13 countries with almost 60,000 employees. And despite stiff competition from Rossmann, Müller, and others, dm is selected again and again as one of Germany’s most popular brands, the last time in 2017. Here are some of the most important success factors of a truly sustainable company …


Source: https://www.dm-drogeriemarkt.at | © 2018 dm drogeriemarkt GmbH


Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing

The home improvement market in the German-speaking world is crowded and full of fierce competition. The regular winner of the raging marketing battles is Hornbach. While its competition focuses largely on efficiency and prices, Hornbach relies on the appeal of a brand with a distinctive profile and quirky commercials. Its success proves Hornbach right. For years, the No. 3 in the German DIY market has regularly won awards, not only for creativity but also for the effectiveness of their campaigns. In 2018, Marketing Manager Karsten Kühn was voted CMO of the Year. What are the principles behind the often whacky charm of the Hornbach brand? Let’s drill down a bit.

Hornbach There Is Always a Job to Be Done

Credit: 360b / Shutterstock.com


Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA

Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most valuable brands. After all, IKEA stands not only for do-it-yourself furniture, but for a modern, yet homey lifestyle; the furniture stores have become a destination for the whole family including comfort food and a kids’ play area. In 2018, the first IKEA store opened in the traditionally DIY-averse Indian market. The company has now expanded its presence to 433 offices in 52 countries. What are the foundations of its growing success? And what can up-and-coming companies learn from IKEA?

Ikea building


Playmobil: Figuring Out a Stagnant Toy Market

Construction workers, cowboys and knights. When the German company Brandstätter launched its first Playmobil figures in 1974, the success was just as modest as the available range of figures and themes. About 3 billion produced toys later, the company, now owned by the geobra Brandstätter Foundation, supplies 100 million figures and their 40 theme worlds to 100 different countries every year. With ingenuity and a great deal of nostalgia, Playmobil has defied the crisis that has been rattling the traditional toy industry for years. What opportunities has the company seized? And what challenges are still to come?

Marthin Luther Playmobil Figur


Marketing planning end-to-end: 4 Good Reasons for Marketing Resource Management (MRM) with MARMIND®

Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article on MRM systems, are here to help square the circle. In this article, we will give you an idea of how MARMIND® not only helps organize your marketing in a centralized way, but also of how to transparently manage it in everyday life, and the advantages you can benefit from.

MARMIND end-to-end marketing process flow chart