Learning from the Best: 4 More Must-Reads (not only) for Startups

Part 2 of our reading list from marketing to business management. Because the annual number of business books and guides is huge, we present you books on the topics of marketing, service and corporate management, which were read by our team and found to be really worthwhile. Have fun discovering more old and new classics of business literature!
(more…)

Learning from the Best: 5 Must-Reads (not only) for Startups

From marketing to business management, the annual number of business books and guides is huge. But which are really worth reading? To help you navigate the sea of business books, we will feature books on the subjects of marketing, service, innovation and management, all of them read  and deemed recommendable by our Marmind team. Have fun discovering old and new classics of business literature.
(more…)

Voice Search: 5 Things to Consider for Your Marketing

Alexa, Siri, Cortana, Google Now: Digital Speech Recognition and Speech Control are fast becoming more popular in the everyday world with smart speakers and digital assistants spreading. They massively influence our search behavior and are the foundation of the next big marketing trend. What effect will voice have on marketing over the next few years? And how can you get your content ready for the next stage of the digital revolution?
(more…)

Innovation, Emotion, Agility: Spotify’s Rise to Fame

When Spotify was founded in Stockholm in 2006, things looked grim for the music streaming market. Filesharing sites such as Napster had been shut down by court order, and players such as Apple and Pandora used a pay per download or exclusive payment system. Twelve years later, Spotify’s streaming service was listed on the stock market despite fierce competition, and with an issue price well above expectations. How can Spotify’s success be explained? Is it the Netflix of the music industry? And how will they meet the challenges of the future?
(more…)

Digital Transformation: 3 Marketing Opportunities

Digital transformation is on everyone’s minds these days. The Internet of Things, Machine Learning and Big Data will have a far-reaching effect on companies and their employees. The good news is: The new way of working is full of new opportunities to operate even more effectively and successfully – especially when it comes to cross-company disciplines such as marketing. We had a look at the most exciting developments for you.
(more…)

Bahlsen Biscuits: 4 Reasons for 130 Years of Success

Choco Leibniz, Puff Pastry Biscuits and the famous Leibniz Butter Biscuit: Over 90% of German-speaking households know the name Bahlsen according to the company website. Their annual production volumes and sales are growing, they export to the US, Europe, Middle East and now Asia. Founded in 1889, this family-owned business  relies not only on tradition and nostalgia to stand up to powerful competitors such as Nestlé, Mondelez or de Beukelaer. What other factors are responsible for the Bahlsen’s success?
(more…)

Social Responsibility Marketing: 4 Things You Should Ask Yourself Before Making the World a Better Place

International companies such as Toms Shoes or Burt’s Bees have led by example and made social responsibility a vital part of their marketing strategy. Talking about it is key – and pays off. But beware: Social responsibility must be more than a marketing tool in order to promote real trust and brand loyalty. Here are the four most important questions you should ask yourself for successful social responsibility marketing beyond the hype.
(more…)

Rimowa: The Making of a High-Flying Luggage Brand

Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more and more luggage carousels and can be found in First as well as in Economy Class. Why? We take a closer look at the Rimowa phenomenon.
(more…)

Building the Perfect Team: 4 Principles, Tried and Tested by Google

What is it that makes some teams so effective while others struggle with inefficiencies, conflicts and a general lack of success? These are questions many companies and managers are constantly facing. With their large-scale project “Aristotle”, the online search giant Google decided to get behind the secret of successful teams – and came to amazing, surprisingly easy to implement results…
(more…)

Hungry for More: How Five Guys Burger Chain Goes Global

Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing so, the company and their simple menu buck the trend towards luxury burgers as well as healthy eating. Since 2016, their expansion into the Middle East and Europe is in full swing, with 100 new branches opening every year. What are Five Guys doing right?

(more…)