Stories of success and failure in marketing, in a nutshell
How businesses got successful through marketing?

While we learn best from the results of our own experience, we learn fastest from the experience of others.

That’s why our team is out there trawling for stories of success, of failure and how it all happened:
  • How do companies market their products and services?
  • What are their top processes, strategies and concepts?
  • What were the barriers and pitfalls they had to overcome?
We find these stories online and in our network. We boil them down to the most relevant take-away points and provide access to further info. Why? Because we love the thought of ideas becoming a plan and then reality. This blog strives to inspire, motivate and maybe even contribute a bit to your own success story.

 

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The only Way is Up: Web Summit Conference

Blog-en Ingenious Marketing Success Stories

When Tech Conference Web Summit took place again in Lisbon last week with around 70,000 participants, the event was one of the most successful industry events globally. A long way up from its humble beginnings 10 years ago, when the first Web Summit staged a meeting of a few hundred tech bloggers, journalists and industry leaders in a Dublin hotel during the Irish economic crisis. The rise of an obscure industry event to a globally recognized startup exchange – how did this happen? And what can young entrepreneurs learn from Web Summit’s success?

 

 

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Lamy Pens: Writing History in a Declining Market

Blog-en Ingenious Marketing Success Stories

Marketing for Medium Sized Companies

Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the world of smartphones, Alexa and speech recognition technology. But by tripling their turnover over the last ten years, long established pen manufacturer Lamy from Heidelberg, Germany, proves that with innovation and targeted marketing, even a shrinking market can be navigated successfully. What’s Lamy’s secret? We investigated a bit.

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On the Ball: 4 Reasons for Adidas’ Long-term Success

Blog-en Ingenious Marketing Success Stories

Ups and downs

With the company nearly 70 years old, Adidas is as robust and successful as ever before. While competitors such as Nike and Under Armour struggled with sales losses in the traditionally competitive US sportswear market, Adidas achieved an annual sales increase of 31%, continued to secure market share at the expense of its competitors, and also exceeded analysts’ expectations in 2018. The company was mostly making losses in the 80s and 90s. How did they overcome this crisis? And how can we explain Adidas’ current success?

 

 

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10 Years of Airbnb: Airbeds and High-Flyers

Blog-en Ingenious Marketing Success Stories

Ingenious Marketing Success Stories

Airbnb, the online marketplace for booking and renting private accommodation, has become a symbol of the sharing economy. Ten years after it was founded, with a current estimated US $ 30 billion in value, the company and their mission called Belong Anywhere have transformed the tourism industry – causing stirs and controversies abound along the way …

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Burt’s Bees: The Power of Nature

Blog-en Ingenious Marketing Success Stories

Ingenious Marketing Success Stories

The founding story of the natural cosmetics company Burt’s Bees is one out of the picture books: beardy beekeeper, honey stall owner and activist Burt Shavitz picks up the hitchhiking artist Roxanne Quimby in 1984 – at the end of the journey the two were not only a couple but also business partners. What began as a small candle factory in Maine, USA, developed into a niche supplier of natural cosmetics and finally broke into the English speaking mass market in the mid-noughties. According to the company, its core and cult product, a lip balm made of beeswax, now sells every second. What can Burt’s Bees success teach us?

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Sweet: Haribo and their Successful Marketing Mix

Blog-en Ingenious Marketing Success Stories

Ingenious Marketing Success Stories

Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned German sweets manufacturer, is still riding the wave of international growth. Haribo has subsidiaries in 22 countries across Europe and Asia, as well as in Australia and the US, with a turnover of over 2 billion per year (2013). What’s Haribo’s secret recipe to success? We went on the hunt.

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Oscar-worthy: The success story of Netflix

Blog-en Ingenious Marketing Success Stories

With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found itself in the throes of a deep crisis in 2011, before it celebrated serial successes with “House of Cards”, “Narcos” and “Stranger Things”, all originally produced by Netflix. If you want to know how to learn from Netflix’ strengths, here a few suggestions…

https://www.netflix.com/at-en/

Quelle: https://www.netflix.com | © 2018 Netflix, Inc.

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Sustainable success: What we can learn from dm, Germany’s top drugstore chain

Blog-en Ingenious Marketing Success Stories

Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm. 45 years after its foundation, the company has a network of 3,500 stores in 13 countries with almost 60,000 employees. And despite stiff competition from Rossmann, Müller and others, dm is selected again and again as one of Germany’s most popular brands, the last time in 2017. Here are some of the most important success factors of a truly sustainable company …

https://www.dm-drogeriemarkt.at/at_homepage/meine_marke/

Source: https://www.dm-drogeriemarkt.at | © 2018 dm drogeriemarkt GmbH

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Success across the board: Blue Tomato

Blog-en Ingenious Marketing Success Stories

Starting from humble beginnings as a snowboarding school and garage shop in Schladming, Austria, Blue Tomato have established themselves as one of the world’s major omni-channel retailers around snowboarding, skateboarding and other branches of the boarding sports and subculture. This year, the company is celebrating their 30th anniversary of success in an otherwise dipping industry. How does Blue Tomato do it? Let’s take a closer look…

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4 Ways to More Sales and Marketing Collaboration

Blog-en Effective Marketing Management

For some time now, the trend has been going away from the traditional sales funnel towards an integrated customer experience approach. However, sales and marketing teams still too often work alongside each other in data and information silos, the lack of communication between them causing redundancies and overlaps, stifling customer experience. In the following article, we are taking a closer look at 4 ways to intensify the collaboration between sales and marketing, from first touch to closing the deal.

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