For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload.

We spoke to Ralf E. Strauß, President of the German Marketing Union, to compile a list of the seven most common pitfalls for CMOs. As one of the top consultants for digitalization in marketing Strauß can confirm that “when undertaking a digital audit to investigate the challenges faced by the head of marketing, we often see that the problems lie in very fundamental areas.” We compiled this list so you can benefit from his insights and avoid making these common mistakes:

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Okay, okay. Not many marketers would have sketched out their new marketing plan on a piece of parchment when the crisis hit. But you need to do far more than store marketing plans on SharePoint to become a trailblazer in digitalization. Real digital transformation means going far beyond simply introducing a couple of new tools. Companies that made use of cross-process marketing technology before the crisis were at a definite advantage when the time came to replan from scratch.

via GIPHY

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Where before as many as five tools were required to obtain an overview of all their campaigns, today MARMIND takes care of all WAGO’s marketing needs. Besides MARMIND’s clear, consistent processes and its central file storage for assets, it provides, most importantly, a means of transparent communication and task allocation that truly lightens the team’s day-to-day workload. This success is not only down to the new software, but the expert know-how of its providers.

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With its SMARTMARKETING initiative, Europe’s leading telecommunications company Deutsche Telekom set out some time ago to boost its digital marketing. Besides a set of other tools, MARMIND was introduced to plan, monitor, and manage marketing campaigns. As a result, workflows have become more transparent and collaboration with both team members and external contributors is much easier.

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In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND

Founded in 2003, software provider mediamid has become a specialist for digital asset management (DAM). In an interview, founder and CEO Peter M. Hofer explains how DAM systems help large businesses organize and control media files efficiently, why integrating them with other systems is useful, and how coronavirus will shape the digital future.

Peter M. Hofer, Founder and CEO of mediamid

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Getting more done with fewer resources: When investment management firm Invesco decided to introduce a campaign management tool to make its marketing more transparent for all team members, nobody would have guessed just how much time and effort it will save them. Five years on, the marketing team has seen a significant increase in efficiency. Instead of four full-time people, there is now one person spending 50% of their time on planning and routine tasks.

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