Marketing Resource Management and Marketing Automation: How Sharp NEC Display Solutions Europe Is Getting Its Marketing Future-Ready

Around two and a half years ago, Sharp NEC Display Solutions Europe decided to introduce marketing automation. It soon became clear that the complexity in marketing called for a comprehensive solution to optimize not only the lead generation process but also resource management. To make marketing truly future-oriented you need a combination of marketing automation and Marketing Resource Management.

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How Investment Management Firm Invesco Has Optimized Its Marketing Using a Centralized Campaign Management Platform

Getting more done with fewer resources: When investment management firm Invesco decided to introduce a campaign management tool to make its marketing more transparent for all team members, nobody would have guessed just how much time and effort it will save them. Five years on, the marketing team has seen a significant increase in efficiency. Instead of four full-time people, there is now one person spending 50% of their time on planning and routine tasks.

Invesco Atlanta offices

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Marketing in Digital Times: Marketing Resource Management

Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked-about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for the good old times of mass marketing, a new approach is needed – with an integrated and automated process that feeds, organizes and monitors a centralized plan drawing from a variety of systems and sources. What could such a process look like? And what support can MARMIND Marketing Resource Management (MRM) provide? More in our article.

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7 Mistakes That Three Out of Four CMOs Make

For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload.

We compiled a list of the seven most common pitfalls for CMOs to help you avoid them.

Double facepalm meme featuring Jean-Luc Picard with the caption reading When marketing gets hyped over their likes again and sales has no idea why

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Why Large Companies like WAGO Need more than Features to Keep Track of Their Marketing

Where before as many as five tools were required to obtain an overview of all their campaigns, today MARMIND takes care of all WAGO’s marketing needs. Besides MARMIND’s clear, consistent processes and its central file storage for assets, it provides, most importantly, a means of transparent communication and task allocation that truly lightens the team’s day-to-day workload. This success is not only down to the new software, but the expert know-how of its providers.

German manufacturer WAGO's logo

© WAGO. All rights reserved.

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How Deutsche Telekom Uses MARMIND to Take Its Digital Marketing to the Next Level

With its SMARTMARKETING initiative, Europe’s leading telecommunications company Deutsche Telekom set out some time ago to boost its digital marketing. Besides a set of other tools, MARMIND was introduced to plan, monitor, and manage marketing campaigns. As a result, workflows have become more transparent and collaboration with both team members and external contributors is much easier.

Deutsche Telekom flag with logo

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Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze

In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being the undisputed market leader around Vienna, Ottakringer has grown from a down-to-earth brewery to an innovative event brand and a “creative beer hub” over recent years, focusing on a young, cosmopolitan and urban target group that experience Ottakringer not only as a traditional thirst quencher but as an integral part of their cultural and social life. Let’s take a closer look at Ottakringer’s marketing strategy.

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Why Large Companies Put Their Trust in Marketing Technology Before the Crisis – and Are now Two Steps Ahead

Okay, okay. Not many marketers would have sketched out their new marketing plan on a piece of parchment when the crisis hit. But you need to do far more than store marketing plans on SharePoint to become a trailblazer in digitalization. Real digital transformation means going far beyond simply introducing a couple of new tools. Companies that made use of cross-process marketing technology before the crisis were at a definite advantage when the time came to replan from scratch.

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Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers

Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since “Restenkönig“ (literally translating as Surplus King) was founded in Innsbruck in 1915, only the crown in the striking green logo has remained the same. Innovative marketing and a good instinct for social trends made Palmers an iconic brand in Austria and beyond. After a phase of consolidation, Austria’s largest textile company is now back on the road to success. What can marketers learn from Palmers’ eventful history?

Front view of a Palmers shop in Vienna

Credit: BalkansCat / Shutterstock.com

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