Stories of success and failure in marketing, in a nutshell
How businesses got successful through marketing?

While we learn best from the results of our own experience, we learn fastest from the experience of others.

That’s why our team is out there trawling for stories of success, of failure and how it all happened:
  • How do companies market their products and services?
  • What are their top processes, strategies and concepts?
  • What were the barriers and pitfalls they had to overcome?
We find these stories online and in our network. We boil them down to the most relevant take-away points and provide access to further info. Why? Because we love the thought of ideas becoming a plan and then reality. This blog strives to inspire, motivate and maybe even contribute a bit to your own success story.

 

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A Question of Empathy: How to Interview for Emotional Intelligence

Blog-en Marketing Management & Leadership

A concept made popular in the mid-90s, Emotional Intelligence (EI) describes the ability to properly perceive, understand and influence one’s own and other’s feelings. It is now rated as a decisive personal success factor, with a bigger influence than purely cognitive and academic capabilities. The role of EI in successful collaboration between executives and their teams is deemed increasingly important. But how can employee emotional intelligence be determined, if possible even during application process? In addition to elaborate, empirically recognized tests, here are strategies to elicit meaningful information on the social skills of your (future) team members during interviews …

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Learning from the Best: 4 More Must-Reads (not only) for Startups

Blog-en Marketing Management & Leadership

Part 2 of our reading list from marketing to business management. Because the annual number of business books and guides is huge, we present you books on the topics of marketing, service and corporate management, which were read by our team and found to be really worthwhile. Have fun discovering more old and new classics of business literature!

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Learning from the Best: 5 Must-Reads (not only) for Startups

Blog-en Marketing Management & Leadership

From marketing to business management, the annual number of business books and guides is huge. But which are really worth reading? To help you navigate the sea of business books, we will feature books on the subjects of marketing, service, innovation and management, all of them read  and deemed recommendable by our Marmind team. Have fun discovering old and new classics of business literature.

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Voice Search: 5 Things to Consider for Your Marketing

Blog-en Marketing Management & Leadership

Alexa, Siri, Cortana, Google Now: Digital Speech Recognition and Speech Control are fast becoming more popular in the everyday world with smart speakers and digital assistants spreading. They massively influence our search behavior and are the foundation of the next big marketing trend. What effect will voice have on marketing over the next few years? And how can you get your content ready for the next stage of the digital revolution?

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Digital Transformation: 3 Marketing Opportunities

Blog-en Marketing Management & Leadership

Digital transformation is on everyone’s minds these days. The Internet of Things, Machine Learning and Big Data will have a far-reaching effect on companies and their employees. The good news is: The new way of working is full of new opportunities to operate even more effectively and successfully – especially when it comes to cross-company disciplines such as marketing. We had a look at the most exciting developments for you.

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Building the Perfect Team: 4 Principles, Tried and Tested by Google

Blog-en Marketing Management & Leadership

What is it that makes some teams so effective while others struggle with inefficiencies, conflicts and a general lack of success? These are questions many companies and managers are constantly facing. With their large-scale project “Aristotle”, the online search giant Google decided to get behind the secret of successful teams – and came to amazing, surprisingly easy to implement results…

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