On the Ball: 4 Reasons for Adidas’ Long-term Success

Ups and downs
With the company nearly 70 years old, Adidas is as robust and successful as ever before. While competitors such as Nike and Under Armour struggled with sales losses in the traditionally competitive US sportswear market, Adidas achieved an annual sales increase of 31%, continued to secure market share at the expense of its competitors, and also exceeded analysts’ expectations in 2018. The company was mostly making losses in the 80s and 90s. How did they overcome this crisis? And how can we explain Adidas’ current success?
 

 
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10 Years of Airbnb: Airbeds and High-Flyers

Ingenious Marketing Success Stories
Airbnb, the online marketplace for booking and renting private accommodation, has become a symbol of the sharing economy. Ten years after it was founded, with a current estimated US $ 30 billion in value, the company and their mission called Belong Anywhere have transformed the tourism industry – causing stirs and controversies abound along the way …
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Burt’s Bees: The Power of Nature

Ingenious Marketing Success Stories
The founding story of the natural cosmetics company Burt’s Bees is one out of the picture books: beardy beekeeper, honey stall owner and activist Burt Shavitz picks up the hitchhiking artist Roxanne Quimby in 1984 – at the end of the journey the two were not only a couple but also business partners. What began as a small candle factory in Maine, USA, developed into a niche supplier of natural cosmetics and finally broke into the English speaking mass market in the mid-noughties. According to the company, its core and cult product, a lip balm made of beeswax, now sells every second. What can Burt’s Bees success teach us?
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Sweet: Haribo and their Successful Marketing Mix

Ingenious Marketing Success Stories
Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned German sweets manufacturer, is still riding the wave of international growth. Haribo has subsidiaries in 22 countries across Europe and Asia, as well as in Australia and the US, with a turnover of over 2 billion per year (2013). What’s Haribo’s secret recipe to success? We went on the hunt.

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Oscar-worthy: The success story of Netflix

With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found itself in the throes of a deep crisis in 2011, before it celebrated serial successes with “House of Cards”, “Narcos” and “Stranger Things”, all originally produced by Netflix. If you want to know how to learn from Netflix’ strengths, here a few suggestions…

https://www.netflix.com/at-en/

Quelle: https://www.netflix.com | © 2018 Netflix, Inc.


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Sustainable success: What we can learn from dm, Germany’s top drugstore chain

Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm. 45 years after its foundation, the company has a network of 3,500 stores in 13 countries with almost 60,000 employees. And despite stiff competition from Rossmann, Müller and others, dm is selected again and again as one of Germany’s most popular brands, the last time in 2017. Here are some of the most important success factors of a truly sustainable company …

https://www.dm-drogeriemarkt.at/at_homepage/meine_marke/

Source: https://www.dm-drogeriemarkt.at | © 2018 dm drogeriemarkt GmbH


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Success across the board: Blue Tomato

Starting from humble beginnings as a snowboarding school and garage shop in Schladming, Austria, Blue Tomato have established themselves as one of the world’s major omni-channel retailers around snowboarding, skateboarding and other branches of the boarding sports and subculture. This year, the company is celebrating their 30th anniversary of success in an otherwise dipping industry. How does Blue Tomato do it? Let’s take a closer look…

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Causing a Stir at the German Marketing Awards: Thermomix® Food Processor

The German Marketing Award 2017 went to a product that has been familiar to households everywhere for more than 50 years. Thermomix®, a multifunctional food processor from German company Vorwerk, took the high-calibre jury of 30 by storm with its digitalized product strategy, marketed with their innovative blend of tried-and-trusted direct sales parties, story telling and a strong social media presence. A good few pointers for marketers to learn from…

(c) Deutsche Marketing Verband

(c) Deutsche Marketing Verband


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Funky Monkeys: MailChimp and their Success Story

Established in 2001, email marketing provider MailChimp’s growth strategy deviates profoundly from that of the usual venture capital-fuelled startups in the Silicon Valley. With a blend of passion, authenticity and love for experimentation they distance themselves from the online business cliché – while also maintaining geographic distance. Their head office is in Atlanta. Read more for the things every startup can learn from MailChimp…

(c) https://mailchimp.com/

(c) https://mailchimp.com/


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Social Marketing: TOMS Shoes

Ten years ago, the first batch of 250 pairs of TOMS shoes were manufactured – together with the promise to donate a pair of shoes for every pair of TOMS sold. Their mission: “One for one”. Since then, according to their website, the company has given away 60 million pairs of shoes, expanded globally and has branched out into selling bags, sunglasses, socks and even coffee. We track TOMS’ success story…

(c) http://www.toms.com/

(c) http://www.toms.com/


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