Ingenious Marketing Success Stories The founding story of the natural cosmetics company Burt’s Bees is one out of the picture books: beardy beekeeper, honey stall owner and activist Burt Shavitz picks up the hitchhiking artist Roxanne Quimby in 1984 – at the end of the journey the two were not only a couple but also.
Ingenious Marketing Success Stories Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned German sweets manufacturer, is still riding the wave of international growth. Haribo has subsidiaries in 22 countries across Europe and Asia, as well as in Australia and the US, with a turnover of over 2.
With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found itself in the throes of a deep crisis in 2011, before it celebrated serial successes with “House of Cards”, “Narcos” and “Stranger Things”, all.
Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm. 45 years after its foundation, the company has a network of 3,500 stores in 13 countries with almost 60,000 employees. And despite stiff competition from Rossmann, Müller and others, dm is selected again and.
Starting from humble beginnings as a snowboarding school and garage shop in Schladming, Austria, Blue Tomato have established themselves as one of the world’s major omni-channel retailers around snowboarding, skateboarding and other branches of the boarding sports and subculture. This year, the company is celebrating their 30th anniversary of success in an otherwise dipping industry..
The German Marketing Award 2017 went to a product that has been familiar to households everywhere for more than 50 years. Thermomix®, a multifunctional food processor from German company Vorwerk, took the high-calibre jury of 30 by storm with its digitalized product strategy, marketed with their innovative blend of tried-and-trusted direct sales parties, story telling.
Established in 2001, email marketing provider MailChimp’s growth strategy deviates profoundly from that of the usual venture capital-fuelled startups in the Silicon Valley. With a blend of passion, authenticity and love for experimentation they distance themselves from the online business cliché – while also maintaining geographic distance. Their head office is in Atlanta. Read more.
Ten years ago, the first batch of 250 pairs of TOMS shoes were manufactured – together with the promise to donate a pair of shoes for every pair of TOMS sold. Their mission: “One for one”. Since then, according to their website, the company has given away 60 million pairs of shoes, expanded globally and.
Marketing Strategy In 2004, Nick Woodman offered his company’s first action camera for home use. Ten years later, the former niche product GoPro has become a hip accessory for the social media society; the company went public in 2014, with an evaluation of $2.95 B. We take a look at GoPro’s successful marketing strategy, and.
Marketing Strategy In times of tablet computers, smart phones and the omnipresence of social media, Moleskine’s sales figures for their traditional hardback notebooks go from strength to strength. But the Italian company’s success is not only down to the recent retro trend. We tracked down the main contributors to Moleskine’s marketing success.