Success across the board: Blue Tomato

Starting from humble beginnings as a snowboarding school and garage shop in Schladming, Austria, Blue Tomato have established themselves as one of the world’s major omni-channel retailers around snowboarding, skateboarding and other branches of the boarding sports and subculture. This year, the company is celebrating their 30th anniversary of success in an otherwise dipping industry..

Causing a Stir at the German Marketing Awards: Thermomix® Food Processor

The German Marketing Award 2017 went to a product that has been familiar to households everywhere for more than 50 years. Thermomix®, a multifunctional food processor from German company Vorwerk, took the high-calibre jury of 30 by storm with its digitalized product strategy, marketed with their innovative blend of tried-and-trusted direct sales parties, story telling.

Funky Monkeys: MailChimp and their Success Story

Established in 2001, email marketing provider MailChimp’s growth strategy deviates profoundly from that of the usual venture capital-fuelled startups in the Silicon Valley. With a blend of passion, authenticity and love for experimentation they distance themselves from the online business cliché – while also maintaining geographic distance. Their head office is in Atlanta. Read more.

Moleskine: More Than Just Retro

Marketing Strategy In times of tablet computers, smart phones and the omnipresence of social media, Moleskine’s sales figures for their traditional hardback notebooks go from strength to strength. But the Italian company’s success is not only down to the recent retro trend. We tracked down the main contributors to Moleskine’s marketing success.