A fairy tale success: How Rotkäppchen became Germany’s leading producer of sparkling wine.

Rotkäppchen (the German name of the fairy tale heroine Red Riding Hood) sparkling wine is the ultimate success story of an East German brand that has managed to emerge strengthened after the many ups and downs of 125 years of corporate history. After a low point in 1990, when the fall of the Berlin Wall.

More than Just Marketing: The 5 Pillars of Red Bull’s Success

More than Just Marketing: The 5 Pillars of Red Bull’s Success Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager for marketing success. Why add another to the many articles that are already in circulation.

Beyond Meat: What Start-ups Can Learn from the World’s Hottest Vegan Meat Company Right Now

Ten years after its foundation, Californian start-up Beyond Meat drew a lot of attention in May by staging the most successful IPO in 2019. After the first quarterly figures exceeded the expectations of the analysts, despite losses, the manufacturer of vegan meat products’ shares shot up to three to four times their initial value. While.