Rotkäppchen (the German name of the fairy tale heroine Red Riding Hood) sparkling wine is the ultimate success story of an East German brand that has managed to emerge strengthened after the many ups and downs of 125 years of corporate history. After a low point in 1990, when the fall of the Berlin Wall.
More than Just Marketing: The 5 Pillars of Red Bull’s Success Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager for marketing success. Why add another to the many articles that are already in circulation.
Ten years after its foundation, Californian start-up Beyond Meat drew a lot of attention in May by staging the most successful IPO in 2019. After the first quarterly figures exceeded the expectations of the analysts, despite losses, the manufacturer of vegan meat products’ shares shot up to three to four times their initial value. While.
When Spotify was founded in Stockholm in 2006, things looked grim for the music streaming market. Filesharing sites such as Napster had been shut down by court order, and players such as Apple and Pandora used a pay per download or exclusive payment system. Twelve years later, Spotify’s streaming service was listed on the stock.
Choco Leibniz, Puff Pastry Biscuits and the famous Leibniz Butter Biscuit: Over 90% of German-speaking households know the name Bahlsen according to the company website. Their annual production volumes and sales are growing, they export to the US, Europe, Middle East and now Asia. Founded in 1889, this family-owned business relies not only on tradition.
Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more.
Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing so, the company and their simple menu buck the trend towards luxury burgers as well as healthy eating. Since 2016, their expansion into the Middle East and.
When Tech Conference Web Summit took place again in Lisbon last week with around 70,000 participants, the event was one of the most successful industry events globally. A long way up from its humble beginnings 10 years ago, when the first Web Summit staged a meeting of a few hundred tech bloggers, journalists and industry.
Marketing for Medium Sized Companies Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the world of smartphones, Alexa and speech recognition technology. But by tripling their turnover over the last ten years, long established pen manufacturer Lamy from.
Ups and downs With the company nearly 70 years old, Adidas is as robust and successful as ever before. While competitors such as Nike and Under Armour struggled with sales losses in the traditionally competitive US sportswear market, Adidas achieved an annual sales increase of 31%, continued to secure market share at the expense of.