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The MARMIND Blog.

Innovative, trendy & a good pinch of martech.
MARMIND product updates

Release Highlights March 2024

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MARMIND product updates

Release Highlights February 2024

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MARMIND product updates

Release Highlights January 2024

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agile marketing

How to Build an Agile Marketing Team in 2024

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marketing agility

Tackling Marketing Agility for Competitive Edge

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Marketing OKR Examples

Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs

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MARMIND product updates

Release Highlights 12/23

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Operational Plan for Marketing Teams

Creating an Operational Plan for Marketing Teams: Essential Steps & Tips

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MARMIND product updates

Release Highlights 11/23

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What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices

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branding strategy

What Are Brand Assets? + Examples to Elevate Your Branding Strategy

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outbound marketing

A Comprehensive Guide to Outbound Marketing: Strategies & Benefits

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MARMIND product updates

Release Highlights 10/23

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Marketing calendar

Efficient Marketing Planning with the New Marketing Calendar in MARMIND

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Cover photo to MARMIND article about marketing assets.

The Ultimate Guide To Marketing Assets Management

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MARMIND product updates

Release Highlights 09/23

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Resource planning cover photo.

Guide to Resource Planning: A Key to Optimize Your Marketing

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Cover photo to the article about resource planning on Marmind blog.

Mastering Resource Management: A Guide for Modern Marketers

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MARMIND product updates

Release Highlights 08/23

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marketing management software

MRM: The Secret Weapon for Streamlining Your Marketing Operations

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marketing teams need mrm

Why Every Marketing Team Needs Marketing Resource Management (MRM) Software

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marketing resource management solutions

How Marketing Resource Management Solutions Can Drive Efficiency in Your Business

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MARMIND product updates

Release Highlights 07/23

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marketing director

Outlook in the Skies: The Pilot Role of a Marketing Director

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marketing department

Elevate the Role of a Marketing Department for Your Brand

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MARMIND product updates

Release Highlights 06/23

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marketing budget management

Fueling Your Success with Efficient Marketing Budget Management

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Key Elements Marketing Plan

The Jet-Set Approach with Your New One-Page Marketing Plan

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inbound marketing

Fly-high Marketing Strategy: Inbound vs Outbound

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MARMIND product updates

Release Highlights 05/23

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5 Tips for Streamlining Your Marketing Operation with MRM Software

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marketing budget

6 Ways to Optimize Your Marketing Budget

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Silver Rimowa suitcases in a shop

Rimowa: The Making of a High-Flying Luggage Brand

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marketing calendar

Developing a Marketing Calendar: How to Plan and Execute Your Campaigns

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MARMIND product updates

Release Highlights 04/23: Related to-dos, hiding to-do groups, new to-do and grid filters

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marketing success

Measuring Success: Key Metrics to Include in Your Marketing Strategy

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MARMIND product updates

Release Highlights 03/23: New grouping options for the plan, new Budget & Costs grid, adding offset to forecast

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marketing operations

How Marketing Operations Can Help CMOs Smash Their Goals

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AI Marketing

Benefits and Challenges of Adding AI Into Your Marketing Stack

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MARMIND product updates

Release-Highlights 02/23: New default view in the Grid, how to exclude rejected costs from forecast & update on Plan BETA

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marketing planning

The Future of Marketing Planning: Leveraging Data and Reading the Trends

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Marketing on a Tight Budget: How to Make the Most of Limited Resources

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MARMIND product updates

Release-Highlights 01/23: News on Plan BETA, Export content to PowerPoint, Enhancement of to-do filters & sub-tasks in to-do checklists

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cmo guide 2023

Chief Marketing Officers: A Vision for 2023

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trust in marketing

Why Trust Will Be an Essential Business Priority in 2023

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what you should include in your digital marketing budget

What Should You Include in Your Digital Marketing Budget?

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5 Steps to Calculate Your Marketing Budget

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B2B Marketing Budget: Which Marketing Channels are Worth it?

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Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets

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MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group

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How Do You Allocate Your Marketing Budget

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budgeting-marketing-marmind

Bottom-up vs. Top-down Budgeting: Know the Difference

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Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link”

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Top-down budgeting: What is it? 

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What is Bottom-Up Budgeting? Everything You Need to Know

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Scenario Planning vs Business Forecasting: The subtle differences

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7 Marketing Budget KPIs to track in 2023 

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Attribution Modeling: The Key to a Better Marketing Budget

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Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column

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How to Develop a B2B Marketing Budget for 2023

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Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option “Today” & Asset-References and versioning

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The Secrets of a More Effective Marketing Budget

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Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets

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Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended

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How to Use Scenario Planning to Anticipate the Future

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The Essential Steps of the Scenario Planning Process

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Scenario Planning: What it is and why you need it

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Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes

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Sharp Nec Display Qseries

Planning and steering meet marketing automation at Sharp NEC

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How to start a MarTech stack for Marketing Operations (MOps)

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how-to-structure-your-marketing-ops

How to Successfully Structure Your Marketing Operations

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planning-marketing-ops

How to Plan Your Marketing Operations

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cmo-checks-report

What is Marketing Operations and Why is it Essential for Your Business

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create-execute-marketingstrategy

How to Create and Execute a Successful Marketing Strategy

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execute-marketing-strategy

How to Effectively Evaluate Your Marketing Strategy

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Allocadia-Marmind

Allocadia vs. MARMIND

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top-martech-trends-2022

Top Martech Trends to Watch in 2022

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The Current State of Martech

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Why You Should Build a Martech Stack in 2022

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The Processes Behind Building a Martech Stack in 2022

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BrandMaker vs. MARMIND

BrandMaker vs. MARMIND

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Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing

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Woman Shrugging

What Is Marketing Resource Management?

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Man showing two thumbs up

The Difference Between Multi-, Cross-, and Omnichannel Marketing

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Man Facepalming

7 Mistakes That Three Out of Four CMOs Make

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Ottakringer_Brauerei

Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze

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Man using quill and paper to create marketing plan

Why Large Companies Put Their Trust in Marketing Technology

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Front view Palmers Store

Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers

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Peter M. Hofer, Founder and CEO of mediamid

“Integrating M@RS with MARMIND allows you to get the best of two worlds”

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Deutsche Telekom signage on building

Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom

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Man holding hologram that reads Digital Transformation

5 Reasons Why Marketers Should Embrace Digital Transformation

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Woman looking concerned about her marketing plan

Why Using Spreadsheets for Marketing Planning is a Bad Idea

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Doppelmayr cable car city view

Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success

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Front view of a DM drugstore shop

Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain

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Hornbach Shop Entry

Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing

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Ikea paper bag with several Ikea products

Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA

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Playmobil medieval figures

Playmobil: Figuring Out a Stagnant Toy Market

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Book beneath lightbulb hologram

Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management

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Pair of red Birkenstock slippers

Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock

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Rotkaeppchen sparkling wine bottles

A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine

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Red bull can with snowy landscape as backdrop

More than Just Marketing: The 5 Pillars of Red Bull’s Success

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Spotify app on mobile phone

Innovation, Emotion, Agility: Spotify’s Rise to Fame

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Group of people putting hands together

Building the Perfect Team: 4 Principles, Tried and Tested by Google

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Five Guys signage on restaurant window

Hungry for More: How Five Guys Burger Chain Goes Global

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Man writing with silver Lamy pen

Lamy Pens: Writing History in a Declining Market

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White adidas sneakers

On the Ball: 4 Reasons for Adidas’ Long-term Success

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Haribo Gummy Bear mix

Sweet: Haribo and their Successful Marketing Mix

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Bowl of popcorn in front of TV screen showing Netflix logo

Oscar-Worthy: The Success Story of Netflix

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Pair of grey Toms canvas shoes

Social Marketing: TOMS Shoes

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Waterproof GoPro camera by poolside

And Action: The User-Generated Rise of GoPro

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Patagonia signage outside building

The Great Outdoors: The Rise of Patagonia

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Front view of a H&M shop

Fast Fashion Forward: H&M’s Marketing Trends

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Pure Gym weightlifting equipment

Pure Gym: The Fitness Market Between Polarization and Customization

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Groupon app on mobile phone

Groupon: The Rise, Fall and the Here and Now

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Person looking at Uber app on phone

Uber cool: Uber’s Successful Marketing Approach in India

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Glass of Fritz coke with ice cubes

Fritz Kola: Out of the Niche, On to the Shelves

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Miniature shopping cart with boxes on laptop

Boo.com: 3 Lessons from an eCommerce Horror Story

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Stripe app on mobile phone

Marketing for Marketing Haters: How Stripe’s Online Payment Software Conquered the Hearts of Developers

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Red Tesla car outside Tesla shop

Generation Tesla: From Electric Car to Marketing Phenomenon

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Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

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Free ebook

Optimize your marketing budgets

In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.

Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy.