Microsoft and UPPER Network strengthen partnership
(Image source: https://azure.microsoft.com/de-de/)
Microsoft as a world leading provider of cloud technologies recommends MARMIND as marketing solution on Microsoft Azure. Around 85% of Fortune 500 companies are already using Microsoft cloud technologies and every month 120,000 new Azure customer subscriptions are added.
Read the latest Microsoft and UPPER Network press report
MARMIND on Microsoft Channel 9
MARMIND was designed to run on the Microsoft Azure cloud and therefore utilizes all the benefits of the Azure cloud for your daily marketing business.
Learn more about MARMIND on Microsoft Azure on Channel 9 – the Microsoft community platform:
Find out more about the benefits of MARMIND on Microsoft Azure in the following documents from Microsoft and UPPER Network:
Microsoft Azure ISV Datasheet – UPPER Network [PDF download]
Microsoft Azure ISV Mini Case Study – UPPER Network [PDF download]
Follow the latest news about Microsoft Azure and MARMIND on the following Twitter accounts:
We are proud to be a featured partner of Microsoft to provide MARMIND users best possible cloud performance for their daily marketing business.
Learning from LEGO: 4 Pillars to Resilient Brands
Stories of Failures & Triumphs
After decades of success, LEGO was in deep crisis during the early and mid-naughties. Ten years later, the family-owned company topped the Brand Finance Index of the world’s most powerful brands in 2015, before being knocked to number 2 by Walt Disney in 2016. How did LEGO manage to rise out of a financial cesspit and into marketing olymp? And what are the lessons for Marketers?
(Image source: https://www.lego.com/)
BrewDog: To Marketing Anarchy and Beyond
By now, the craft beer revolution by local microbreweries has spilled over internationally. Scottish BrewDog was Europe’s trailblazer of the craft beer trend. Established in 2007 by two 24 year old friends (and their dog), now the self-proclaimed beer libertines employ a staff of more than 540 worldwide. How did they get there? With a lot of product innovation and a seemingly anarchic marketing strategy which, at second glance, we can learn from quite a bit …
(Image source: https://www.brewdog.com/)
Generation Tesla: From Electric Car to Marketing Phenomenon
Tesla has grown from an idealistic Silicon Valley startup into a disruptive force in the US automotive industry within a mere 13 years. Cleverly combining a great product, great ambitions and a charismatic, involved CEO, the electric car manufacturer is poised to become a global superbrand. But what can other companies learn from Tesla’s success story?
(Image source: http://www.tesla.com/)
Framing for Glory: Swiss VIU Shakes Up European Eyewear Industry
Success …
Whether it’s ecommerce or multi-channel distribution, the European eyewear industry seems to be immune to new developments and marketing trends. But two years ago, a Swiss startup with the name VIU spotted the gap and started to fill it. Now the young company is spreading its wings beyond Switzerland, poised to change an industry that has long been static.
(Image source: https://de.shopviu.com/en/)
The 5 Elements of Effective Marketing Planning
The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing plan a solid foundation, we recommend that you give due consideration to the following five building components:
The 5 Elements of Effective Marketing Planning
The 11-Step-Marketing Strategy for Startups
Even the best products can fail because of a sloppy marketing plan. Read on for the 11 essential points every successful startup marketing plan should consider.
In the first two articles in our”Startup success“ series, we focused on the importance of the right product and how to develop a product that is actually in demand . In our third and final article of the series we turn our attention towards marketing a product or service.
Marketing for Start-ups in 3 phases:
Marketing for Start-ups in 3 phases
3 Essential Questions to ask Before Building Your Product
Find idea for product – develop product – market product. This process all too often leads startups into an expensive odyssee, which is going nowhere. To avoid going down the wrong route in the first place, here are 3 quintessential questions start-ups have to ask themselves before starting to develop their product.
In our previous article ”6 Big Mistakes that Make Startups Fail“ we talked about the fact that a staggering third of all startups fail because of a lack of demand for their product.
But how to develop a successful product? In a great article on unicornfree.com, Interface design and product development icon Any Hoy gives a surprisingly simple answer:
Find the problem first, then develop a product to solve it. You can achieve this by asking yourself the following 3 questions:
3 Essential Questions
6 Big Mistakes that Make Startups Fail
From poor hiring to neglected marketing, here are the main pitfalls that stop hopeful startups dead in their tracks.
At first glance, the message of the infographic serial entrepreneur Daniel Garplid posted on 100firsthits.com might be hard to believe. The reasons why startups fail seem glaringly obvious. All the more important to be aware of them:
Quelle: Daniel Garplid, http://100firsthits.com/2013/11/15/top-10-startup-mistakes-infographics/
MARMIND is a leading marketing resource management (MRM) provider and the #1 source for project quality
According to a recent study the highest score in campaign management was achieved (24/25)
This is the result of LNC The Group of Analyst’s latest Market Performance Wheel study of all MRM providers in German-speaking countries. Together with our partner Comosoft we offer not only MRM but also complete marketing management solutions.
With the Market Performance Wheels (MPW) the LNC – Group of Analysts offers a perfect tool for software seekers to understand complex relationships at a glance and to get in touch with top software providers easily and quickly for future projects.
The Market Performance Wheels (MPW) are similar to the Gartner or Forrester studies in the US, with the European market in focus. Conducting intensive workshops, the LNC – Group of Analysts evaluates the strengths and weaknesses of the analyzed providers and leads intensive discussions with customers & partners of the providers. As a result, a recent study of the main features of leading providers in the German-speaking countries has been made available. This study serves as a perfect and objective basis for making decisions.
“We are particularly pleased that MARMIND is taking the leading role in the category “project quality” among all MRM vendors. This is consistent with our philosophy to inspire our customers with the utmost professionalism in project implementation and ongoing operation.”
Patrick Moser, Head of MARMIND Enterprise
See the detailed results of the MRM Market Performance Wheel for MARMIND here.
MARMIND rocking live at PIAS
The global international independent music label PIAS uses MARMIND Enterprise for planning, budgeting and accounting of artist projects.
By creating Purchase Orders suppliers can directly be commissioned and ERP relevant data can already be shipped at the beginning of the billing process. This ensures control of budgets, projected costs, orders and invoices at all times.
For internal transparency MARMIND provides directly integrated and traceable release processes and the storage of all project-related documents.
That´s awesome, a complex process can be as easy!
Find more details about PIAS here.
Your MARMIND Team