Peter Ramsenthaler

Marketing planning end-to-end: 4 Good Reasons for Marketing Resource Management (MRM) with MARMIND®

Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article on MRM systems, are.

Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock

Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers, hospital personnel and anti-consumption hippies. When, in 2012, the tide turned, a hype erupted around the chunky shoe with its comfortable footbed. Since then, Birkenstock is found.

Now available at the CELUM Marketplace: 4 ways to optimise your marketing processes with MARMIND® Connect

As a platform for digital asset management and content management, CELUM enables the centralized creation, management, distribution and monetization of content. The CELUM Marketplace also allows customers to add specific functions to their system to integrate seamlessly with third-party solutions. With MARMIND® Connect, a connector for MARMIND® is now available in the Marketplace for the.

“How well prepared are DACH-companies for the digital transformation, Dr. Strauss?”

An interview with German Marketing Association President and co-author of the Marketing Tech Monitor study 2019 While the concept of digital transformation is now familiar to decision-makers, most companies are still hesitant or desperate when it comes to facing the challenge. A sobering conclusion drawn by Ralf Strauss, co-author of the Marketing Tech Monitor study.

Marketing in Digital Times: Marketing Resource Management

Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked-about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for the good old times.

More than Just Marketing: The 5 Pillars of Red Bull’s Success

Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager for marketing success. Why add another to the many articles that are already in circulation about Austria’s most famous brand? Rather than reproducing the usual details.