Peter Ramsenthaler

Marketing planning end-to-end: 4 Good Reasons for Marketing Resource Management (MRM) with MARMIND®

Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article on MRM systems, are.

Marketing Tech Strategy: 4 Pillars of a Successful Digital Transformation

Marketing tech was the dominant topic in D-A-CH companies in 2019, as the comprehensive study “Marketing Tech Monitor 2019” confirms. It comes to the sobering realization that many of these companies are still largely helpless in the face of the profound changes as a result of ditigal transformation, leaving the playing field mainly to agencies..

Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock

Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers, hospital personnel and anti-consumption hippies. When, in 2012, the tide turned, a hype erupted around the chunky shoe with its comfortable footbed. Since then, Birkenstock is found.

Now available at the CELUM Marketplace: 4 ways to optimise your marketing processes with MARMIND® Connect

As a platform for digital asset management and content management, CELUM enables the centralized creation, management, distribution and monetization of content. The CELUM Marketplace also allows customers to add specific functions to their system to integrate seamlessly with third-party solutions. With MARMIND® Connect, a connector for MARMIND® is now available in the Marketplace for the.

“How well prepared are DACH-companies for the digital transformation, Dr. Strauss?”

An interview with German Marketing Association President and co-author of the Marketing Tech Monitor study 2019   While the concept of digital transformation is now familiar to decision-makers, most companies are still hesitant or desperate when it comes to facing the challenge. A sobering conclusion drawn by Ralf Strauss, co-author of the Marketing Tech Monitor.

Marketing in Digital Times: Marketing Resource Management

Big data, hybrid consumers, digitization, multi channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for the good.

Beyond Meat: What Start-ups Can Learn from the World’s Hottest Vegan Meat Company Right Now

Ten years after its foundation, Californian start-up Beyond Meat drew a lot of attention in May by staging the most successful IPO in 2019. After the first quarterly figures exceeded the expectations of the analysts, despite losses, the manufacturer of vegan meat products’ shares shot up to three to four times their initial value. While.

A Question of Empathy: How to Interview for Emotional Intelligence

A concept made popular in the mid-90s, Emotional Intelligence (EI) describes the ability to properly perceive, understand and influence one’s own and other’s feelings. It is now rated as a decisive personal success factor, with a bigger influence than purely cognitive and academic capabilities. The role of EI in successful collaboration between executives and their.