Johanna Dungl

7 Mistakes That Three Out of Four CMOs Make

For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload. We spoke to Ralf E. Strauß, President of.

Why using Excel spreadsheets for marketing planning is a bad idea – especially during a crisis

Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how getting rid of spreadsheets will help.