Johanna Dungl

7 Mistakes That Three Out of Four CMOs Make

For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload. We compiled a list of the seven most.

How Deutsche Telekom Uses MARMIND to Take Its Digital Marketing to the Next Level

With its SMARTMARKETING initiative, Europe’s leading telecommunications company Deutsche Telekom set out some time ago to boost its digital marketing. Besides a set of other tools, MARMIND was introduced to plan, monitor, and manage marketing campaigns. As a result, workflows have become more transparent and collaboration with both team members and external contributors is much.

How Investment Management Firm Invesco Has Optimized Its Marketing Using a Centralized Campaign Management Platform

Getting more done with fewer resources: When investment management firm Invesco decided to introduce a campaign management tool to make its marketing more transparent for all team members, nobody would have guessed just how much time and effort it will save them. Five years on, the marketing team has seen a significant increase in efficiency..

Why using Excel spreadsheets for marketing planning is a bad idea – especially during a crisis

Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how getting rid of spreadsheets will help.