Digital development needs rules
Perspectives, advances & dangers of AI live from the SXSW 2018
By ANDREAS HLADKY
A guest article from the founder of point of origin Marketing Consulting & Consumer Intelligence GmbH
Almost all major technology companies are working on solutions for the coming “screenless” age, the moment when we do not need a tablet, phone, or other thing to do our digital business.
The driving force behind this development are intelligent, learning algorithms, also known as artificial intelligence. Some such applications are already there, for example, when they get into their car with their cell phone and this suddenly indicates the way to the destination, even though they have not entered yet.
The future belongs to “Assistive Systems”
However, in the next few years we can expect so-called “assistive systems” in almost all areas. The idea is that the systems learn what we need or want and propose it automatically. Such applications are in itself very easy to build because we humans are very predictable. We do not go to sleep, work or eat anywhere else every day (exceptions are possible), we do not buy daily completely different things in the supermarket.
Growing problem with “runaway algorithms”
When programming these algorithms, however, much can go wrong. A big issue at this year’s SXSW 2018, the world’s largest digital conference, was so-called “runaway algorithms”, which are calculations that are geared toward a specific goal. An example is the Engagement Algorithm of Facebook, which has created individual “news” and “life bubbles” worldwide. Since there are 7 billion updates daily on Facebook, people can no longer capture this algorithm so easily. Similar problems have Google (relevance algorithm), UBER (distance and duration algorithm) and ad networks (irrelevant advertising tracks the user on multiple websites).
Intelligent algorithms need people with responsibility
“Intelligent algorithms require people who program and think with responsibility and do not simply translate orders from the business without thinking,” said SXSW speakers Elon Musk and Chelsea Manning. Whether the spirits that were called could be so easily captured would be in the stars: “The desire for efficiency, optimization or simplification follows a general trend that is difficult to capture. The “tipping point” of this development is long gone, said Manning.
Digital development needs a “Code of Conduct”
We see in many areas that assistance systems based on artificial intelligence, for example in medicine and in everyday life, bring enormous benefits. However, how these systems are programmed should be specified in a set of rules, ie a Code of Conduct for Developers. Almost all areas of life are regulated to protect people from hazards (such as labor law, air traffic control, building codes, etc.), and digital development needs such rules as well – and more so today than tomorrow.
Founder of point of origin Marketing Consulting & Consumer Intelligence GmbH
Since 2008 point of origin, one of the very few partners in the German-speaking area has continuously been guiding and advising customers across all industries in all questions of digital transformation. They are not dependent on vendors, have clients from different areas and work on the basis of international best practises.
The point of origin is the right contact if you need an overall view on the topic of digital transformation, want to implementing your customer journey in a structured way, plan a technology or tool shift, have to save a digital project or want to use all the opportunities of business transformation.
The point of origin is MARMIND partner.
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