TOYOTA SCHWEIZ
Retail and retail networks
„By using MARMIND in our misystems solution, we are able to achieve a massive reduction in the costs of media planning, creation, preparation, adaptation and distribution.“

PHILIPP RHOMBERG
GENERAL DIRECTOR, TOYOTA (SCHWEIZ) AG
A centralized marketing portal for 250 Toyota retailer
The challenge:
- Toyota Switzerland has deployed a marketing complete solution of misystems with MARMIND
- For customizing marketing templates and placing them directly in various offline and online media, the 250 Swiss Toyota dealers have a marketing platform at their disposal
- The Digital Asset Management module serves as a basis. This module ensures the output-neutral management of all media assets
- Furthermore, the publication module supports the publication and drafting process of marketing assets as well as their translations and correction workflows very efficiently
The solution:
- New features include the integrated module marketing resource management and multi-channel output
- Marketing budgets are managed and adjusted automatically
- Effective teamwork with task management as well as campaign planning and implementation are integrated
- Content created once can be output purposefully on all channels at the push of a button
The benefits:
- Massive reduction in the costs of media planning, creation, preparation, adaptation and distribution
- Save very much time and improve quality during the implementation of these market-relevant activities
- Control of our marketing processes
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