The challenge:

• Toyota Switzerland has deployed a marketing complete solution of misystems with MARMIND
• For customizing marketing templates and placing them directly in various offline and online media, the 250 Swiss Toyota dealers have a marketing platform at their disposal
• The Digital Asset Management module serves as a basis. This module ensures the output-neutral management of all media assets
• Furthermore, the publication module supports the publication and drafting process of marketing assets as well as their translations and correction workflows very efficiently

The solution:

• New features include the integrated module marketing resource management and multi-channel output
• Marketing budgets are managed and adjusted automatically
• Effective teamwork with task management as well as campaign planning and implementation are integrated
• Content created once can be output purposefully on all channels at the push of a button

The benefits:

• Massive reduction in the costs of media planning, creation, preparation, adaptation and distribution
• Save very much time and improve quality during the implementation of these market-relevant activities
• Control of our marketing processes