ROHDE & SCHWARZ

Industry

„MARMIND has helped us to emerge as a strong, global marketing team.“
WOLFGANG SCHMITTSEIFER
VICE PRESIDENT CORPORATE MARKETING

Worldwide One-Stop Marketing platform for the international coordination and consolidation

The challenge:

  • Rohde & Schwarz launched products and ran campaigns without a dedicated tool
  • Getting an overview of all marketing and communications activities executed worldwide involved a lot of time and effort
  • Communication and coordination between Marketing colleagues located in over 45 countries was primarily done via email
  • A lack of transparency made comprehensive budget planning and monitoring difficult

 

The solution:

  • A one-stop platform that makes campaign planning transparent for all marketing colleagues at Munich headquarters and other Rohde & Schwarz locations worldwide
  • Internationally aligned and coordinated campaigns, new product introductions and events
  • Provision of central guidelines for local implementation across all countries

 

The benefits:

  • Faster and more effective internal communication and coordination due to standardized internal terms, roles and processes
  • Consolidated tracking of market-segment-specific campaigns and costs
  • Increased efficiency due to predefined campaign checklists and toolboxes
  • Strengthening of brand consistency through standardized planning and implementation of all activities

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