ROHDE & SCHWARZ
Industry
„MARMIND has helped us to emerge as a strong, global marketing team.“

WOLFGANG SCHMITTSEIFER
VICE PRESIDENT CORPORATE MARKETING
Worldwide One-Stop Marketing platform for the international coordination and consolidation
The challenge:
- Rohde & Schwarz launched products and ran campaigns without a dedicated tool
- Getting an overview of all marketing and communications activities executed worldwide involved a lot of time and effort
- Communication and coordination between Marketing colleagues located in over 45 countries was primarily done via email
- A lack of transparency made comprehensive budget planning and monitoring difficult
The solution:
- A one-stop platform that makes campaign planning transparent for all marketing colleagues at Munich headquarters and other Rohde & Schwarz locations worldwide
- Internationally aligned and coordinated campaigns, new product introductions and events
- Provision of central guidelines for local implementation across all countries
The benefits:
- Faster and more effective internal communication and coordination due to standardized internal terms, roles and processes
- Consolidated tracking of market-segment-specific campaigns and costs
- Increased efficiency due to predefined campaign checklists and toolboxes
- Strengthening of brand consistency through standardized planning and implementation of all activities
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