The challenge:

• Rohde & Schwarz launched products and ran campaigns without a dedicated tool
• Getting an overview of all marketing and communications activities executed worldwide involved a lot of time and effort
• Communication and coordination between Marketing colleagues located in over 45 countries was primarily done via email
• A lack of transparency made comprehensive budget planning and monitoring difficult

The solution:

• A one-stop platform that makes campaign planning transparent for all marketing colleagues at Munich headquarters and other Rohde & Schwarz locations worldwide
• Internationally aligned and coordinated campaigns, new product introductions and events
• Provision of central guidelines for local implementation across all countries

The benefits:

• Faster and more effective internal communication and coordination due to standardized internal terms, roles and processes
• Consolidated tracking of market-segment-specific campaigns and costs
• Increased efficiency due to predefined campaign checklists and toolboxes
• Strengthening of brand consistency through standardized planning and implementation of all activities