The challenge:

• Providing a standardization for the mapping of multi-channel marketing in regional, national and international marketing activities
• Unify domestic media planning including different names and visualizations
• Introduction of a company-wide marketing software solution for control, planning and reporting

The solution:

• Comprehensive process analysis (national and international) and re-modeling of processes and implementation of new marketing processes
• Consolidation of domestic and region-specific requirements and processes into a unified basis
• Building a web-based standardized media planning with easy creation of a corporate and country-specific media plan report

The benefits:

• Improve the effectiveness of marketing processes (campaign planning and implementation, budget and cost control, teamwork, etc. ) through a single marketing platform solution
• Faster and easier internal communication and coordination through standardization of internal concepts, roles and processes
• Saving time-consuming consolidations of country-specific activities
• Increased efficiency through pre-defined reports
• Strengthening brand consistency through unified planning and execution of all activities