OBI
MARMIND for retail
„With MARMIND we are quickly and efficiently able to coordinate and visualize our complex transnational marketing activities in one solution.“

RENE´ KRESSE
SENIOR PROJECT MANAGER, MARKETING PLANNING, OBI GMBH & CO. DEUTSCHLAND KG
One centralized marketing planning for complex transnational marketing activities
The challenge:
- Providing a standardization for the mapping of multi-channel marketing in regional, national and international marketing activities
- Unify domestic media planning including different names and visualizations
- Introduction of a company-wide marketing software solution for control, planning and reporting
The solution:
- Comprehensive process analysis (national and international) and re-modeling of processes and implementation of new marketing processes
- Consolidation of domestic and region-specific requirements and processes into a unified basis
- Building a web-based standardized media planning with easy creation of a corporate and country-specific media plan report
The benefits:
- Improve the effectiveness of marketing processes (campaign planning and implementation, budget and cost control, teamwork, etc. ) through a single marketing platform solution
- Faster and easier internal communication and coordination through standardization of internal concepts, roles and processes
- Saving time-consuming consolidations of country-specific activities
- Increased efficiency through pre-defined reports
- Strengthening brand consistency through unified planning and execution of all activities
Book a meeting and get started with MARMIND