OBI

MARMIND for retail

„With MARMIND we are quickly and efficiently able to coordinate and visualize our complex transnational marketing activities in one solution.“
RENE´ KRESSE
SENIOR PROJECT MANAGER, MARKETING PLANNING, OBI GMBH & CO. DEUTSCHLAND KG

One centralized marketing planning for complex transnational marketing activities

The challenge:

  • Providing a standardization for the mapping of multi-channel marketing in regional, national and international marketing activities
  • Unify domestic media planning including different names and visualizations
  • Introduction of a company-wide marketing software solution for control, planning and reporting

 

The solution:

  • Comprehensive process analysis (national and international) and re-modeling of processes and implementation of new marketing processes
  • Consolidation of domestic and region-specific requirements and processes into a unified basis
  • Building a web-based standardized media planning with easy creation of a corporate and country-specific media plan report

 

The benefits:

  • Improve the effectiveness of marketing processes (campaign planning and implementation, budget and cost control, teamwork, etc. ) through a single marketing platform solution
  • Faster and easier internal communication and coordination through standardization of internal concepts, roles and processes
  • Saving time-consuming consolidations of country-specific activities
  • Increased efficiency through pre-defined reports
  • Strengthening brand consistency through unified planning and execution of all activities

Do you need further information about us or do you want to fix an appointment for non-binding personal consultation?

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