Banking and financial sector

"The highly experienced team of UPPER Network turned the business requirements from marketers into a fit for purpose budget planning and management tool."

A budget planning and management tool for the marketing divisions across Europe

The challenge:

  • Implement a tool that would help Invesco‘s marketing team to optimize their budgeting and internal expenses monitoring processes
  • Increase the effectiveness of the time-consuming reconciliation process
  • Keep the forecast of remaining marketing budget up-to-date

The solution:

  • Implementation of MARMIND as an user friendly tool to support the planning and management of the marketing budgets across a certain geographic area
  • Better deploy and scale resources
  • Support the marketing division to manage their expenditures
  • Provide better and faster visibility on financial resources usage
  • Provide a far better reporting tool set

The benefits:

  • User friendly and time saving capturing of budget as well as planned, committed (scheduled) and actual expenditures
  • Up-to-date and accurate forecast of marketing spending per country and consolidated for a certain geographic area to facilitate the management of marketing budgets
  • Management dashboard and reports for real time insight on committed financial resources, remaining budget and forecast from local marketing up to EMEA total
Book a meeting and get started with MARMIND