The challenge:

• Planning and management of PR and marketing campaigns as a leading agency in the tourism sector
• Coordination and collaboration of PR and press events
• Connect relevant information and summarize data in a clear form
• Clear presentation of the respective marketing actions ( reporting )
• Organization of events, invitations and measures per agency client
• Managing and connecting documents and contacts from media and economic cooperation

The solution:

• A connected marketing plan for the planning and coordination of all PR, press and marketing campaigns for each agency client
• Easy creation of individual PR and marketing structures for each agency client
• Management of all documents per agency client
• Coordination of tasks and datelines via shared to-do lists and plan views
• Evaluation of the results for each customer

The benefits:

• One centralized plan reduces coordination effort and provides clear overview of ongoing actions for each agency client
• One centralized contact list with access for all team members instead of several data bases
• Quicker collaboration of ongoing marketing actions and to-dos
• Centralized storage of documents and marketing material per client reduces conversation effort via e-mail
• Easier tracking and measurement of marketing actions per client
• Professional archiving of data from past works and projects