INVESCO
Banken und Finanzdienstleister
"The highly experienced team of UPPER Network turned the business requirements from marketers into a fit for purpose budget planning and management tool."

CARSTEN MAJER
CHIEF MARKETING OFFICER CONTINENTAL EUROPE
A budget planning and management tool for the marketing divisions across Europe
The challenge:
- Implement a tool that would help Invesco‘s marketing team to optimize their budgeting and internal expenses monitoring processes
- Increase the effectiveness of the time-consuming reconciliation process
- Keep the Forecast of remaining marketing budget up-to-date
The solution:
- Implementation of MARMIND as an user friendly tool to support the planning and management of the marketing budgets across a certain geographic area
- Better deploy and scale resources
- Support the marketing division to manage their expenditures
- Provide better and faster visibility on financial resources usage
- Provide a far better reporting tool set
The benefits:
- User friendly and time saving capturing of budget as well as planned, committed (scheduled) and actual expenditures
- Up-to-date and accurate forecast of marketing spending per country and consolidated for a certain geographic area to facilitate the management of marketing budgets
- Management dashboard and reports for real time insight on committed financial resources, remaining budget and forecast from local marketing up to EMEA total