The challenge:

• Implement a tool that would help Invesco‘s marketing team to optimize their budgeting and internal expenses monitoring processes
• Increase the effectiveness of the time-consuming reconciliation process
• Keep the Forecast of remaining marketing budget up-to-date

The solution:

• Implementation of MARMIND as an user friendly tool to support the planning and management of the marketing budgets across a certain geographic area
• Better deploy and scale resources
• Support the marketing division to manage their expenditures
• Provide better and faster visibility on financial resources usage
• Provide a far better reporting tool set

The benefits:

• User friendly and time saving capturing of budget as well as planned, committed (scheduled) and actual expenditures
• Up-to-date and accurate forecast of marketing spending per country and consolidated for a certain geographic area to facilitate the management of marketing budgets
• Management dashboard and reports for real time insight on committed financial resources, remaining budget and forecast from local marketing up to EMEA total