From predictive analytics and content automation to custom personalization and real-time customer journey optimization, AI is quickly becoming a key part of the engine behind modern marketing. But whilst many marketing teams are excited about AI, few are truly ready for it.
Assuming that AI is simply another layer of technology to be bolted onto an existing MarTech stack is a common mistake. What they often end up with instead is a disconnected set of platforms, each doing something smart in isolation but failing to contribute to a cohesive, strategic whole. The result is noise, not progress.
AI, to be truly impactful, requires more than features and integrations. It needs orchestration, which means bringing your Martech ecosystem into a balanced alignment: technologically, operationally, and culturally.
Ideally, AI is rooted in its ability to connect data across channels, to move with agility between tools, and to ensure that your technology investments directly support business outcomes. Having an infrastructure that can flow and evolve as AI does, rather than one that needs constant patching just to stay afloat. Just as importantly, it requires building a team that understands how to work with AI, not around it. This isn’t about replacing people with machines but about utilising human creativity with machine intelligence.
For marketing leaders, this is a pivotal moment. The decisions made now will determine whether your organization uses AI to lead in your field, or struggles to keep up as competitors race past you.
Leadership in this new landscape doesn’t come from simply buying smarter tools, but rather from setting a smarter vision. After all, work smarter, not harder. That means embracing a culture of experimentation, fostering collaboration between marketing, tech, and data teams, and building the kind of strategic clarity that turns innovation into measurable impact.
If you're navigating this shift or preparing to, there’s no better place to engage with it than at the Entirely Summit. Curated for forward-thinking marketing and technology leaders who are actively shaping the future of AI-powered marketing. It’s not about theorizing potential; it’s about real-world challenges and proven strategies.
At the summit, you’ll hear from organizations that have moved from fragmentation to orchestration, from legacy systems to agile, AI-optimized ecosystems. Walk away with practical insights into how to rethink your MarTech stack, re-establish your workflows, and refocus your teams on what matters.
The Entirely Summit is where Composable MarTech meets human ingenuity. From AI-powered orchestration to modular tech stacks, this is where leaders come to cut through complexity, connect the dots, and build marketing that moves. You’ll hear firsthand from industry leaders like Guillaume Cavaroc, Business Director – Luxury, Retail & E-commerce at META; Helen Burbank, Director, Marketing Effectiveness & Strategic Projects at Springer Nature; and Peter Kotzur, CMO & Executive Board at Rehau, who will share actionable advice and real-world experiences.
Not just for CMOs — but for every decision-maker driving scale, speed, and impact.
Discover the Entirely Summit and join us 29-30 October 2025 in Lisbon, Portugal.