Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing
Credit: 360b / Shutterstock.com The home improvement market in the German-speaking world is crowded and full of fierce competition. The regular winner of the raging marketing battles is Hornbach. While its competition focuses largely on efficiency and prices, Hornbach relies on the appeal of a brand with a distinctive profile and quirky commercials. Its success …
Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing Read More »
