Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA
Credit: monticellllo / stock.adobe.com Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most valuable brands. After all, IKEA stands not only for do-it-yourself furniture, but for a modern, yet homey lifestyle; the furniture stores have become a …
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