Boo.com: 3 Lessons from an eCommerce Horror Story
Credit: Mymemo / stock.adobe.com Paths to Failure Boo.com was one of the greatest failures of the dot.com bubble that burst around the turn of the millennium. 16 years on, we are still talking about this failed online retailer for sports clothes, not only because it was spectacular but also because the reasons for boo.com’s demise …
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