Marketing planning made easy and efficient 

Optimal strategic and operational planning of marketing and advertising activities is crucial, but often the tools available can be complex and confusing to use.

MARMIND Marketing Planning is different. It's a web-based tool for strategic and operational planning of marketing activities. It offers all the necessary functions for easy planning of campaigns, promotions and advertising material. Calendar, dashboard, budget and collaboration  -  the perfect set of optimised planning features.

MARMIND Marketing Planning offers

• Simple, process-controlled planning of all marketing activities
• Structuring of your individual organisation and project structures
• Management of the entire marketing cycle
• Integrated communication and collaboration functions 

Usability meets successful marketing campaign creation

With MARMIND, even complex marketing projects can be realized quickly, easily and clearly. Useful features support the design of entirely new campaigns as well as the reuse and adjustment of existing project materials.

You can define all requirements, such as focus, implementation strategy and goals through self-definable selection lists. Target groups, products and operational goals can be added just as easily as optimal advertising activities, media and promotions required for a successful implementation.

MARMIND Initiative Planning offers

• Clear periodic planning of all marketing campaigns/initiatives

• Easy recording of all campaign details via dashboard or calendar views

• Multi-level planning of initiatives with sub-initiatives or campaign phases

• Top-down allocation of budgets and planned costs per initiative

From print to multi channel media planning

In MARMIND, advertising media for successful communication of your advertising messages can directly be added to your campaign/initiative.  

You can determine not only your favourite categories, such as print, online or TV, but also your own individual types of advertising material.  No retraining or rethinking is necessary.
With additional optional MARMIND Add-Ons, you can expand your future planning step by step by using powerful implementation tools.

The Advertising Media Planning offers

• Easy entry of advertisements, print, online, TV and POS advertising materials

• Clear planning via directory tree, dashboard or calendar views

• Reuse of existing advertising media

• Direct assignment of tasks for steps in planning, implementation, correction and release

Sales promotions with impact

In MARMIND you can manage all activities and sales promotions for your campaigns.

Your favourite categories, such as discount promotion, service promotion or event, can be determined as easily as individual sales promotion types (e.g. free initial consultation, -15 % for regular customers, etc.).

The separation of campaigns, advertising materials and sales promotions increases the clarity (e.g. in calendar) and possibilities for evaluation.

The sales promotion planning offers

• Easy recording of discount campaigns and sales promotions

• Clear planning via directory tree, dashboard or calendar views

• Reuse of existing sales promotions

• Individual allocation of sales promotion categories and types

The mastery of all modern communication channels

Efficient marketing planning requires the communication of contents via several channels at the same time (multi-channel) as well as a media-appropriate analysis, processing and archiving of data.

The Media Planning in MARMIND provides the opportunity for media-specific planning of classical channels, such as flyers, catalogues, TV or radio, as well as new electronic channels, like e-mail, e-commerce, web-TV and others.

Campaign concepts and media planning are supported not only by templates but also by pre-defined processes. Thus, any creative idea can be converted directly into an effective marketing activity.

The Media Planning module offers:

• Media-specific collection of advertising material for online and offline activities

• Definition of details for production and communication planning

• Management of connected advertising materials (for cross-channel campaigns)

• Direct transfer of data in optional production tools (Marmind™ add-ons)

From the kick-off to successful communication

In MARMIND, all important milestones in the creation of advertising material can be defined for the entire production process, from the kick-off meeting to shipping or communication via different channels.

The process control integrated within MARMIND ensures also the automatically controlled compliance with deadlines. This guaranties that your planned advertising materials are implemented as scheduled and that the responsible persons will be informed of delays or problems well ahead of deadlines.

The time scheduling offers

• Capture of most relevant dates & deadlines of planning, recording and communication

• Direct assignment of tasks to the responsible persons according to scheduling

• Use of timelines for easy and quick entry

• Automatic monitoring of compliance with deadlines through integrated process control

The perfect overview and interactive navigation

Marketing planning today is no longer a singular task, but should be seen as an ongoing process over the entire planning period. It requires the control, optimisation and flexible adjustment of planning values.

MARMIND provides a marketing calendar that enables to navigate easily through the entire planning period. The user can directly access detailed information about current marketing activities and campaigns.

Thanks to the communication and collaboration functions of MARMIND, the coordination of all project participants can be managed directly via the calendar view. MS Silverlight™ features offer additional comfort in the search, navigation, change and shift up to the evaluation of campaigns.

The MARMIND Marketing Calendar offers

• Clear presentation of all initiatives, phases, advertising materials and promotions

• Yearly, quarterly and monthly views as well as continuous zooming for more details

• Easy updating of contents with drag & drop adjustments as well as general and detailed information by clicking

• Views tailored to your needs by simple filtering and sorting

Process-driven Budget and Cost control

"One off" planning and monitoring of success and effectiveness of marketing activities at the end of the planning period no longer lead to the desired goal.

 By using MARMIND Budget & Cost Planning, sub-budgets and planned costs can be effectively allocated and process-controlled. In combination with the ongoing recording of actual costs, marketing departments gain insight into their current activities at all times - something they have always dreamed of. 

Automated allocation and approval processes as well as self-defined key performance indicators further help to keep all costs under control.

With MARMIND Budget & Cost Planning, you can specify and thus regulate initiatives or aggregate planned marketing activities to total budgets. The tool ensures that all marketing products and budgets are approved and it will assign the related tasks to the responsible persons.

The Budget & Cost Planning module offers

• Comfortable budget and cost planning up to sub-budget level

• Multi-level planning of initiative/campaign costs

• Process-controlled release and approval processes

• Automatic warning in case of deviations during process duration

• Control via individualized key figures and dashboards

All marketing activities and indicators under control

With MARMIND Marketing Dashboards, you can individually define relevant key figures and performance indicators, in order to avoid the flood of information obscuring the essential facts.

This ensures you have the overview necessary for making the best marketing decisions and continuously improving your ongoing marketing activities. Aggregated and calculated values from current projects (KPIs), which have been individually determined and adapted to specific industry sectors, are essential for decision-making.

The combination of these internal data with external marketing and customer data, for example, provides a 360° information basis for making the best possible marketing decisions.

With the Marketing Dashboard you get

• Overview of ongoing marketing projects at all times

• Pre-defined, individually adjustable key figures and dashboard views

• Automatic, process-controlled notification in case of deviation from planned values

• Up-to-date information about ongoing achievements in marketing activities at your fingertips

• Direct access to the detailed data behind the key figures

Generate report you need at a press of a button

In order to be able to react quickly or take the latest information to a meeting, evaluation should be possible by simply pushing a button and without needing the assistance of IT specialists.

The MARMIND Marketing Reports module has been developed precisely to meet these requirements. It allows you to generate evaluations of achievement and project data and other relevant marketing information in the form of standard reports with the press of a button.

The MARMIND Marketing Reports module offers not only best practice reports, but a range of options for individual focused evaluation. In response to your specific needs and statistical-analytical knowledge, marketing-specific reporting cubes can be created using additional MARMIND Add-Ons.

User-friendly evaluation with pre-defined reports - tailored to decision-making needs and access rights - this is reporting with MARMIND.

The easy way to communicate and collaborate

The MARMIND Communication & Collaboration module enables an efficient management of marketing projects and effective collaboration between all internal and external parties.

Implementation is assisted by task lists at each workstation, automatic task assignment and approval processes as well as by the monitoring of the planned and ongoing activities in real time.

By using the communication functions it is possible, for example, to send out information, create or answer notes and comments as well as create and assign new tasks that result only in the process of the marketing activity. An ongoing coordination may be accomplished by using the collaboration functions in real time and in the project context.

The solution includes

• An efficient operational management of all marketing activities,

• The distribution of individual activities to the participating employees with a clear assignment of responsibilities

• Optimised implementation processes and effective use of marketing resources (content, cost, time and staff)

• The efficient management of marketing projects and the collaboration among all internal and external parties

Marketing Process Automation with dynamic workflows

A software solution for effective marketing support needs an innovative process control. With MARMIND Dynamic Workflow Control, it is possible to manage the entire marketing process up to its successful implementation.

With MARMIND Dynamic Workflow Control, marketing departments benefit from the comprehensive features of a process engine for the automation of complex marketing processes. Processes can be defined and automatically controlled and recorded through graphic modelling.

MARMIND Dynamic Workflow Control reliably avoids redundancies. Due to extensive control and log functions, all steps are traceable and therefore can later be used for process optimising.

The main advantages are

• Simplified, optimised processes increase throughput

• Lean processes and short communication channels help reduce costs

• Dynamic process adjustments and escalation management help comply with time and cost plans

Profit from the best

MARMIND offers best practice processes which can be activated with a mouse click.

The integrated Dynamic Workflow Control executes these processes automatically. From the beginning MARMIND provides you with:

• Budget allocation process

• Budget approval process

• Planned cost allocation process

• Campaign approval process

Marketing planning can become complex very quickly. With MARMIND marketers can easily configurate and control planning and budgeting processes to achieve shorter cycle times, less administration and the reliability there are looking for.

In addition MARMIND offers the option for individual customized processes too.

Powerful Business Process Engine integrated

MARMIND is a marketing software solution which provides a powerful business process management (BPM) engine for the automatic control of your marketing processes.

The desired workflows can be modelled to complete processes by using a graphic workflow designer with drag & drop modelling. But MARMIND goes beyond. You don't have to modify processes in a designer, you just have to activate or deactivate checkboxes to customize your process management. From this moment on, the marketing process automation is ready for use. If changes are needed you can optimize your settings within runtime.

The main functions are:

• Administration of system properties such as users, roles, parameters, events

• Administration of the system by activating/deactivating checkboxes

• Automatic or manual recording of all information

• Status monitoring and budget control

• Date management and prevention of escalations

• Defined workflow basis

• Personalised to-do lists

• More efficient execution of activities

Powerful and flexible to support complex marketing workflows

The process control in MARMIND is flexible. The selected operations therefore do not follow a rigid scheme but can be modified, as in “Daily Business”, even during the process.

To ensure this, even responsibilities for individual process steps must not be rigidly allocated to specific users, but they should be flexibly distributed to roles or functions. Who then carries out the next necessary step in a certain process, for example, will be determined by the “Daily Business” according to the requirements and available resources.

In MARMIND, processes can be changed even during run-time. For example, an allocated process step can be “forwarded” to another user or “rejected”. It is important, however, that in the background the integrated process engine controls that the processes are actually carried out and that it escalates (e.g. to someone responsible for the process) when the process does not continue in time.

Maximum flexibility, ongoing process control and yet as close as possible to reality, this can be achieved by process desing with “dynamic process responsibilities” in MARMIND.

Easy configuration and optimization as you need it

A marketing software solution is a real support only as long as the solution can also display and support fast-changing “daily business” in marketing.

MARMIND Enterprise continuously adapts to new challenges in marketing with dynamically customisable processes, extensible interfaces and personally adjustable calendar and dashboard views.

In addition, parameters, teams, data import configurations and much more can easily be re-adjusted and adapted to your individual requirements in the so-called MARMIND Setup & Configuration Manager without any programming. The configurations set up here will be immediately available in the corresponding forms, fields etc.

 
Furthermore, with the extended rights administration in MARMIND, you can specifically release or limit user rights. Thus, a person responsible for initiatives, for example, can assign different read/write access to various details of the initiative to different users or block them again at any time.

Easy to use, but also easy in maintenance and optimisation - this is the MARMIND Setup and Configuration Manager.

Expand MARMIND with your creativity

MARMIND also provides the opportunity to create individual access to functions, applications and data bases by using an application programming interface (API).

With this MARMIND API, for example, MARMIND functionalities can be accessed in other applications. In addition, other specific extensions and applications (MARMIND AddOns) can be developed.

Furthermore, standard connectors are available in MARMIND. Via these interfaces, external applications can be connected without programming, only through the configuration of data import and export fields. For further information on how you can connect even your existing applications to MARMIND, please do not hesitate to contact us. Our specialists will be happy to assist you.

Use MARMIND process functionalities beyond

In MARMIND, an application programming interface (API) is available for processes too. This allows to control via MARMIND process steps from other applications. It therefore is possible to design and control processes even across different applications.

The software provides graphical access to a variety of methods that are provided by the API. It is possible to easily define processes and their interaction with the integrated graphic workflow designer.

Individual process components (Activities), too, can be developed for the communication with external workflows and applications. Please do not hesitate to contact us for further information. Our specialists will be happy to advise you.

Get the most out of your MARMIND solution

Whether you’re new to MARMIND or a pro, MARMIND offers various trainings and support lessons.

Maximize your MARMIND knowledge by viewing guided Tours and webinars focused on helping you get the most out of your campaign command solution. The guided tours will show you how easy it is to get started with MARMIND, how to use features and more. The webinars provide detailed information and best practice examples about several topics.

Find scheduled webinars moderated by certified MARMIND instructors, specialist, customers or other experts who will show best practice cases and directly answer your questions (within the sessions or following).

You missed a seminar? No problem. Recordings of past webinars are available in the MARMIND web cast library. The training archive is constantly being expanded by other webinars and webcasts as soon as additional features are published, new cases are available or special guests look in.

Send us your ideas, wishes or urgent questions

The MARMIND standard support offers a 24/7 email support for any kind of request.

With the email support users will have direct access to backing specialists. Users receive status and troubleshooting results of their inquiry within the application. The service is available for each user at any level.

The MARMIND 24/7 email support includes the following features

• 24/7 email access - Log your support query directly within MARMIND, giving you the flexibility to report requests in the most efficient manner for your business

• Result tracking - Receive your requests status and results within MARMIND. The emails support also allows you to add comments or attach more information at any time so you don't waste time explaining issues

• Unlimited cases - Submit any number of support requests

• 8 hour support response time - Relay on our fast response through our support engineers with first-hand knowledge of how best to resolve your issue

The MARMIND 24/7 email support guarantees a maximum availability. With the MARMIND premium support packages you can excel backing with priority phone support and minimum response time. Get business and technical support that fits best your individual need.

Stay up to date - automatically

To receive the most benefit from your solution investment, it is important to stay current with the latest product versions. With MARMIND you will always stay up-to-date.

Updates are occasionally required to bring you necessary fixes or minor modifications to your solution. Upgrades, on the other hand, are major product releases that often contain significant changes and feature enhancements to the product.

Updates and Upgrades of the core functionalities will automatically be installed and are included in one price: Your monthly MARMIND user fee. No download and installation needed and the best: Updates and upgrades are available free of extra charge to all registered users of MARMIND.