The perfect calatog and print production

With MARMIND Print Manager, you can expand your marketing planning by a process-controlled production tool for print media production.

The Add-On shows all relevant production steps for catalogue and print media production.

The MARMIND Print Manager supports the marketing organisation through an easy production of contents with direct access to media assets, product ranges and page guidelines as well as a central data management and direct access to Adobe™ InDesign (in combination with MARMIND Dynamic Publisher) as well as a perfect collaboration with other departments and external service providers.

MARMIND Print Manager offers

• Graphical element design side lines and page layout

• Content definition (drag & drop templates for a full and semi-automatic page layout)

• Placement of assortment (assortment view)

• Selection of product / image variants (via PIM connector)

• Delivery of all parameters in Adobe™ InDesign (in combination with MARMIND Dynamic Publisher)

• Acquisition of finished print media for an integrated correction process

Integrated production workflows with Adobe™ InDesign

MARMIND Dynamic Publisher is a perfect extension of the MARMIND Print Manager.

All production steps in the graphics department can seamlessly be integrated in the planning and production process of the MARMIND Print Manager.

The planning data, suitable for production and pre-layouted, are available to the user in Adobe™ InDesign. Upon completion of layout and editing, the relevant parameters (changes, coordinates etc.) will be returned to the Print Manager. 

With MARMIND Dynamic Publisher, advertising-relevant data are inserted and placed automatically (e.g. page layout, products incl. product data and templates e.g. price tags). Thus, only the detailed layout has to be created in Adobe™ InDesign.

MARMIND Dynamic Publisher offers

• Bidirectional connection with the Adobe™ InDesign server

• Transfer of all relevant data from previous production steps (product selection, advertising-relevant data, placement coordinates, ...)

• Suitable for production and pre-layouted availability in Adobe™ InDesign

• Process-based correction cycles up to final drawing and release in MARMIND

All variations and mutations of a print production within one project

MARMIND Mutation Manager is a further extension of the MARMIND Print Manager by offering the flexible planning and management of variants and mutations of print media.

This allows you to carry out all kinds of deviations in the planning phase already, from variations of speech via regional special promotions to variations in the advertising materials to be produced (e.g. name and address of dealer).

With the help of the integrated workflow control, the corresponding additional work tasks are allocated automatically. The created variants are also available in the media planning section or in MARMIND Brand Management.

A powerful Media Asset Management integrated

The enterprise-wide availability of current data in correspondence with process steps is complex.

Especially due to high demands on media-oriented management, efficient archiving and versioning of documents and media data in distributed marketing processes.

With MARMIND MAM, an integrated powerful media asset management tool, the handling of media data can be simplified, standardised and automated. Photos, graphics, audio and video data and desktop publishing documents (Adobe InDesign, QuarkXPress etc.) can be comfortably and centrally administered and exchanged company-wide.

This is made possible by the extension of the MARMIND marketing platform to a central, web-based information and exchange platform for media data which offers perfect media-neutral data management and access to the latest version of data at all times and everywhere.

Increase productivity with managed product information

The central administration and supply of product information to the development of a master data management system are great challenges for companies today.

With MARMIND PIM, marketing departments get an effective tool for the central management and media-neutral communication of product information. In addition, interfaces to ERP and merchandise information systems are available. Further possibilities are the cross-media export of data in different channels as well as the perfect integration of information into the production workflows from the catalogue to the online shop.

With the MARMIND PIM connector, these types of information are, in the form of product variants with different image and text advertising variations, directly available in the print media production. With the help of this “connector”, changes in the production processes can also be returned as new product variants into the data base.

The use of the product information is recorded in detail and in relation to the created advertising materials. This will ensure that product information and promotional prices match in all media within a marketing initiative and that accidents, such as the appearance of variants in future campaigns, will be prevented.

Advertising media with dynamic layouts and variable components

MARMIND Brand Manager allows a CI-compliant production of documents with “dynamic” layouts for different channels.

The created media range from simple flyers via point of sales (POS) materials to complex catalogues. The produced advertising materials can then be placed for direct usage, as for instance in a webshop.

The users or customers have the option to modify themselves the variable components of the advertising material and then to print or order them. An easy-to-use editor supports these modifications. At the same time, it will be ensured that the brand and CI requirements will be met.

MARMIND Brand Manager’s features are, in addition to dynamic layout adaptation by the user, automatic media import, the management of image details, dynamic page design and formatting, a dynamic surface change and various types of corporate design rule.

The solution supports the entire process from design via production to the CI-compliant internal and external communication. The dynamic layout will simplify many manual steps in the media production.

Supplier data at the push of a button

The MARMIND Supplier & POS Manager is an easy-to-use module which enables the collection of all relevant data about suppliers, customers and dealers.

This allows the administration of member or customer master data, branches with their terms and annual budgets as well as other suppliers e.g. print shops, photo studios or media agencies.

With the MARMIND Supplier & POS Manager you can collect and structure the suppliers’ master data and their terms in such a way that when placing an order the corresponding terms are automatically proposed. Documents to any supplier as well as master contracts and agreements can be uploaded and administered too.

A central communication platform for your advertising material

MARMIND Trader Portal provides customers and partner enterprises with the opportunity to directly create individual orders of advertising materials (e.g. created in MARMIND Brand Manager) as well as orders for the media production or control.

In the Trader Portal, order templates for print jobs are available to the user which can be individually defined according to the types of advertising material and the user’s needs.

MARMIND Trader Portal can be designed, depending on the individual configuration level, as a simple communication channel up to a central communication platform for advertising material. MARMIND allows you to implement and control the entire process from planning to communication in the Dealer Portal on a platform.

The easy solution for online media production of web shop contents

MARMIND eCommerce offers optimal communication of produced advertising materials to integrated web shop solution.

The functions include, process-controlled implementation of online marketing campaigns, media-appropriate preparation of campaign contents without media discontinuity, efficient implementation of multi-channel strategies with merchandising features and connection to external eCommerce systems as well as direct synchronisation with offline contents in catalogue and print media. 

MARMIND eCommerce offers

• Process-controlled, media-appropriate production with integrated merchandising features

• Integration of or access to external applications for target group specific offers

• Extensive search functions and easy ordering procedures

• Efficient implementation of multi-channel strategies

• Synchronisation with offline contents in catalogue and print media

Automated invoice and approval processing

Apart from budgeting marketing and advertising activities, an important success factor is the ongoing control of the actual financial situation.

MARMIND Invoice Manager enables the easy recording of actual costs and - in case of deviations - it automatically informs the responsible persons. Thus, it is possible to respond to deviations in the marketing initiatives in time. With MARMIND Invoice Manager, you can record actual costs manually or import and export them at any level of detail from an ERP or accounting system.

Additionally, release and approval processes can be defined and automated with MARMIND Process Engine. It also allows you to deposit invoice data with a workflow, e.g. for inspection and approval. Electronically recorded and scanned invoices can be added to these approval processes.

With MARMIND Invoice Manager, you achieve the automation of your invoice processing and a significant reduction in the administrative workload in your marketing department.

Easy tracking of effort and materials within creation and production process

MARMIND Job Controller is an expansion tool of the expenditure and cost recording. Employees can track the effort and materials they spent for the assigned tasks.

MARMIND Job Controller provides the option to record the information collected in the creation and production process (job data, expenditures for recording the activities of employees, printing costs etc.) and directly transmit them to an ERP system. This way, data about expenditures are collected and allocated to each object and the entire collection is available for reporting.

It is also possible that several employees enter different activities, working hours and materials used for the same job.
Invoices are bundled on basis of common job numbers and distribution keys and they will be transmitted each month or calendar week.

Master data can be reused for the tracking of actual costs and for invoicing. The manual collection of VAT rates, version numbers, branches and external costs (publisher invoice, sender invoice) is also possible.

Integrated media management features for advertising media planning

The MARMIND Media Manager allows you to directly match your advertising materials and your preferred publishing media from media planning.

Media placements with media-specific data like dates, costs, format, language, subject etc. can be managed to comfortably keep an overview of the communication in various media.

The control of costs and special conditions can be executed as easily as the perfect coordination of internal and external dates. The module can be upgreades with interfaces to media provider data to directly place orders too.